Volkswagen: Children

You'll never be surprised on road again.The Electronic brake assist system of CC.

Advertising Agency: DMG, Beijing, China
Creative Directors: Dan Mintz,Weibing Xu, Bob Gao
Art Director: Bob Gao, Oliver yang
Copywriter: Sky Han
Illustrator: Octopus Digital Studio
Photographer: Jian Miao
Published: April 2011


Ed Rapport's picture
Ed Rapport
724 pencils

cool idea, i can easily see the benefit of having these electronic brakes

iambusy's picture
2219 pencils

i love these...simple..good art


Hadrons's picture
5989 pencils

yup for all the above.


Milan Solanki's picture
Milan Solanki
988 pencils

this one is sharp as a tack

Wordfruit's picture
1023 pencils

Pretty good :)

I'm assuming this is just a translation for critique, but if it's to be used in English, you'd maybe want to make some small changes to the copy.

simonds08's picture
598 pencils

I don't like it. Looks too cheap to represent VW. Feels like they are selling fruit gushers or something.

Billoughsby's picture
5124 pencils


Caught in just the right humor, the people who frequent this site would show this series no mercy.

Must be the time of year.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

andylefty's picture
4537 pencils

Hate catching sight of the comments first.

Don't know how I feel about this one now.

jessparker's picture
89 pencils

The idea is really good, but the execution is incredibly bad. Doesn't look like a VW campaign, reminds me of any type of student work in early career. It is so sad to see a good idea to be wasted that way.

jullyart's picture
65 pencils

WOW. Two very similar campaigns. I bet in the previous campaign.

Roger Keynes's picture
Roger Keynes
5498 pencils

Just a heads up, Jully!

Ivan loves to post similar campaign executions, close to one another.

Keeps us on our creatively objective toes :)

The Jobless Writer
Will Think for Salary

jullyart's picture
65 pencils

You're right Roger.

But have you seen any of these?
I often see many blogs and this is the first time I saw either of them. I imagine it must be really frustrating for both teams have an idea, approve it and suddenly you discover that someone across the world simply had the same idea at the same time.

Of course we are all behind the new ideas, and while you do not see anything like what you just thought, leads you to believe that your idea is new.

I hope this will not happen to me, I had a brilliant idea this morning, so far at least ;-)))

Roger Keynes's picture
Roger Keynes
5498 pencils

That's our challenge, Jullyart! Coming up with THAT original idea.
We have to keep those brilliant ideas coming, and sooner or later...! :)

The Jobless Writer
Will Think for Salary

sintra's picture
699 pencils

Execution not up to VW standards ...

curguy24's picture
37 pencils

It the message more than anything. I really love the idea + the wow execution. Is it less classy for VW, maybe yes but who cares. The scenario dramatizes the benefit of the product, and it is not fair to kill it just because it doesn't fit the assumed "identity" of BW.

AMGKTM's picture
22 pencils

我来自中国北京 在国内很少看到这种风格的广告

Lazarus's picture
1536 pencils

Not a great campaign. Poor execution and not in the typical VW way.

dgilbert's picture
20 pencils

I concur with the poor execution, the illustration would make a cool bubblegum ad but its not for VW

monkey business's picture
monkey business
18 pencils

Its good for the chinese standard.

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