Volkswagen: Childhood

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Jennifer Macfarlane
Copywriter: Cuan Cronwright
Illustrator: Morgan van Heerden
Photographer: Xander Ferreira

February 2009


TRICKY's picture
3954 pencils

what's this ?don't buy new VW buy a used VW instead?????

"just commenting to gather points i love free drinks"

The man who stops advertising to save money is like the man who stops the clock to save time

elgrecones's picture
323 pencils

in south africa, this car is still manufactured by vw... so it isnt used... it's just an afordable car, with somekind of wierd retro concept...

Guest's picture
corndogfuneral's picture
1053 pencils

A little better but they models look like CK models. What about the people that would actually buy the used VW.

Singularity's picture
202 pencils

I don't think you want to see those people stuffed into their childhood clothing ;-) Personally, I don't mind looking at that model in her baby tee. Just commenting.

- Jeff

President, Singularity Design
Is your brand getting the attention it deserves?

– – – – – – – – –
President, Singularity Design | | | Is your brand getting the attention it deserves?

corndogfuneral's picture
1053 pencils

The real people could have made it really funny or really gross. The safe bet was go with pretty people. I think that's my issue with it. It could have been pushed a lot further.

Chris's picture
1985 pencils

does it come with the proximity flamethrower security measure?

erin montemurro's picture
erin montemurro
373 pencils

gotta love how they use cool to turn a negative (recession) into a fashion statement

how do like them apples

premc's picture
917 pencils

ohhh very nice !! 6/10


samwanzer28's picture
313 pencils

I love the memories but I won't be caught dead wearing my old He-Man shirt :P.

Nomad8's picture
204 pencils

Lines could be better. like the idea.

Guest's picture

I love the idea it turns a negative into a fun positive.
Did the creatives do more on this same concept?

gbl's picture
451 pencils

Nah... the products concept is fantastic. This ads could be so much better than that.

andrewnhem's picture
27 pencils

I enjoyed these. Instead of riding the negative CEO bailout/recession/economic bandwagon like other brands (i.e. Dominos,) or avoiding it completely through humor (BK, Quiznos, etc,) this series absorbs and redistributes the bad vibes into positive, humorous ones. gg sirs.

Guest's picture

Cool adverts. But damn the dude with the green cap is ugly.

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