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Childhood

Agency: 
Published/Aired: 
February 2009
Description: 

Print advertisment created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Jennifer Macfarlane
Copywriter: Cuan Cronwright
Illustrator: Morgan van Heerden
Photographer: Xander Ferreira

Comments (15)

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Highest Rated

Guest's picture
Guest

Cool adverts. But damn the dude with the green cap is ugly.

TRICKY's picture
TRICKY
Activity Score 3954

what's this ?don't buy new VW buy a used VW instead?????

"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart

The man who stops advertising to save money is like the man who stops the clock to save time

elgrecones's picture
elgrecones
Activity Score 323

in south africa, this car is still manufactured by vw... so it isnt used... it's just an afordable car, with somekind of wierd retro concept...

http://www.vw.co.za/models/citi/

Guest's picture
Guest
corndogfuneral's picture
corndogfuneral
Activity Score 1053

A little better but they models look like CK models. What about the people that would actually buy the used VW.

Singularity's picture
Singularity
Activity Score 202

I don't think you want to see those people stuffed into their childhood clothing ;-) Personally, I don't mind looking at that model in her baby tee. Just commenting.

- Jeff

-----------------------------
President, Singularity Design
www.SingularityDesign.com
Is your brand getting the attention it deserves?

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

corndogfuneral's picture
corndogfuneral
Activity Score 1053

The real people could have made it really funny or really gross. The safe bet was go with pretty people. I think that's my issue with it. It could have been pushed a lot further.

Chris's picture
Chris
Activity Score 1985

does it come with the proximity flamethrower security measure?

erin montemurro's picture
erin montemurro
Activity Score 373

gotta love how they use cool to turn a negative (recession) into a fashion statement

how do like them apples

premc's picture
premc
Activity Score 917

ohhh very nice !! 6/10

radical

samwanzer28's picture
samwanzer28
Activity Score 313

I love the memories but I won't be caught dead wearing my old He-Man shirt :P.

Nomad8's picture
Nomad8
Activity Score 204

Lines could be better. like the idea.

Guest's picture
Guest

great!
I love the idea it turns a negative into a fun positive.
Did the creatives do more on this same concept?

gbl's picture
gbl
Activity Score 451

Nah... the products concept is fantastic. This ads could be so much better than that.

andrewnhem's picture
andrewnhem
Activity Score 27

I enjoyed these. Instead of riding the negative CEO bailout/recession/economic bandwagon like other brands (i.e. Dominos,) or avoiding it completely through humor (BK, Quiznos, etc,) this series absorbs and redistributes the bad vibes into positive, humorous ones. gg sirs.

Guest's picture
Guest

Cool adverts. But damn the dude with the green cap is ugly.

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