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Chemical Formula

Agency: 
Published/Aired: 
June 2012
Description: 

A single part can put your life at risk.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Copywriter: Marcelo Nogueira
Art Director: Pedro Rosa
Account Supervisor: Herlander Zola
Advertiser's Supervisor: Fernao Cosi

Comments (8)

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Highest Rated

Pseudozombie's picture
Pseudozombie
Activity Score 46

Exactly.

Hadrons's picture
Hadrons
Activity Score 6017

The idea is benign, (the significant of one part..) but the execution it's too far fetched. (NaCl - NaCn)
Conclusion: Total rejection.
Please try again.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

sintra's picture
sintra
Activity Score 699

Needs work to make it great

Phil Lestino's picture
Phil Lestino
Activity Score 1684

needs a better idea to make it great

andylefty's picture
andylefty
Activity Score 4535

The idea works well for the purpose.
There seems to be something lacking in the execution.

Pseudozombie's picture
Pseudozombie
Activity Score 46

Exactly.

bate_palmas's picture
bate_palmas
Activity Score 1479

Maybe its the copy that isnt translating well - a single part? Doesn't make sense.

kleenex's picture
kleenex
Activity Score 44844

Why would this be a VW ad???

the ulcer's picture
the ulcer
Activity Score 26

If there's somethin' strange in your neighborhood
Who you gonna call (Ghostbusters)
If there's somethin' weird and it don't look good
Who you gonna call (Ghostbusters)

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