Agency Network: 
June 2012

Print advertisment created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Brake Assist. Available in selected Volkswagens.

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Chris Gotz
Art Director: Justin Enderstein
Copywriters: Cuanan Cronwright, Anthony Walton
Agency Producer: Merle Bennett
Photographer: David Prior

Comments (5)

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kleenex's picture
Activity Score 49584

nice concept.

Shawali's picture
Activity Score 8442

So things in front of the car appear farther than they actually are.

Doesn't scream safety to me....

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

augustussung's picture
Activity Score 17

well, what i think the ad is trying to say here is: what may seem far to you as a driver, could actually be closer than you think. therefore, the brake assist.

but overall, i think the ad was poorly done. it took me a while to notice the driver's view, and if not for all your comments, i probably would have clicked 'next' within 5 seconds.

kalpesh78's picture
Activity Score 2578

A bit complicated to guess. A bit confusing. Also the art needs to improve significantly.

ideas....30 minutes nahi toh free.

sacrilegend's picture
Activity Score 3394

Exactly this. I think the concept is OK -- but the art really needs to work harder.

Also, "selected Volkswagens"? Do they mean "select"?

A bit more time in the oven, fellas.