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Volkswagen: Cat
The first coupe-cabriolet with a panoramic sunroof. Eos
Advertising Agency: Ogilvy, South Africa
Art Director: Jonathan Lang
Copywriter: Nicholas Gordon
Creative Directors: Chris Gotz, Gordon Ray, Ryan Reed
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Ermmm... Please don't shoot me for this, but wasn't it Megane first, with it's goose roof?
iT-iS-i, like an upside down ! mark.
Bad
I like it very much. And I like this one better than the others because I think the insight is stronger (cats messing up our cars, walking on it, etc).
Sorry for my bad english
but cats messing up your car is irrelevant in this context. if you are to make it relevant, it's actually a negative thing; you'd have to spray and wipe like twice a day. that wouldn't sell more cars, now would it?
"the art director says: whatever I say"
If they're touting a panoramic sunroof they should probably show the car with it on. Or is it that clear.
Well, if the sunroof wasn't on, the cat wouldn't be on the roof…
Aw, you were talking about the packshot???
You're right!!!
maybe it's a stupid question, but... by "panoramic sunroof" do you think they mean "convertible"?... Because Cabriolet is already convertible, so it wouldn't be the first one... Humm, I don't know. I like it but now apparently something doesn't fit.
I'm guessing it's a hard top convertible where (a part of) the hard top is transparent?!
"the art director says: whatever I say"
Wonderful pets. They know 'No poo poo or scratchy scratch the sun-roof' rule. Lame ad BTW.
second idea