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Cars

Agency: 
Published/Aired: 
August 2008
Description: 


Print advertisment created by DMG, China for Volkswagen, within the category: Automotive.

Advertising Agency:

Chief Creative Officer:

Creative Director:

Creative:

Art Directors:

Copywriter: ,

Illustrators: Caroline Beckert, Liu Xinyu, Jiang Jiajia

Photography: Sheng Yan Dong Tian Zao Xing Studio

Brand Director: Nyoke Ching

Account Director: Eva Zou

Account Executive: Zhang Bo, Tommy Li

Media Director: Apple Chen

Media Planner: Jasmine Zhang

Comments (10)

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Highest Rated

Guest's picture
Guest

China has its own culture,foreigners are hard to understand...

puppiepoppy's picture
puppiepoppy
Activity Score 1634

Very traditional way of doing advertisements.

dico's picture
dico
Activity Score 332

traditional but nice...

veli's picture
veli
Activity Score 226

The old Beetle still looks great.

the Pun-isher's picture
the Pun-isher
Activity Score 228

Come on.
I bet if this was an Italian ad you guys would have ripped it to pieces.
This campaign is boring. Next!

DwayneTucker's picture
DwayneTucker
Activity Score 54

This point is that this campaign works; I like it. But it is a good one compared to an amazing one.

"Don't ever believe that you are better than anybody and don't ever believe that anybody is better than you." A quote from my mother.

terry127's picture
terry127
Activity Score 80

if anyone can read Chinese, they must know the headline really sucks.

pscs's picture
pscs
Activity Score 440

no, the chinese headline is actually ok. perhaps it's kinda "lost in translation".

adgoddess's picture
adgoddess
Activity Score 369

Which one is the new beetle?

Meghann's picture
Meghann
Activity Score 2

Campaign may be safe but it works. Nice product evolution.

Guest's picture
Guest

China has its own culture,foreigners are hard to understand...

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