Advertisement
Published/Aired: 
February 2013
Description: 

When a driver fails to hit the brake, car automatically applies the emergency brake at safer distance and avoids the accident. The target audience chosen was the Lady Drivers. As many accidents are caused between the speed of 30km/hr due to Careless Nature of Lady Drivers.

We take care of Careless Beauties till 30.
The new Volkswagen Up! with City Emergency braking System.

Advertising School: Sir J.J. Institute of Applied Art, Mumbai, India
Art Director / Copywriter / Photographer: Kushal Birari

Comments (5)

Log in or register to post comments

Highest Rated

Sid.Parelkar's picture
Sid.Parelkar
Activity Score 49

Just can't believe that the people of Sir J.J School of Arts have created this. I tried looking for something good to talk about, but failed. It's badly executed and offensive to women.

randomname's picture
randomname
Activity Score 137

Bad and offensive.

kleenex's picture
kleenex
Activity Score 43452

Not great at all.

Rob71's picture
Rob71
Activity Score 383

Really not good. How did you ever come to think it would be a good idea to do work for a brand who've just won major awards, with a very similar concept last year? Hang on, maybe thats where you got your idea from?

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

I like copy and that's it about it.

Love creating ads..

Sid.Parelkar's picture
Sid.Parelkar
Activity Score 49

Just can't believe that the people of Sir J.J School of Arts have created this. I tried looking for something good to talk about, but failed. It's badly executed and offensive to women.

Advertisement

20% Off Sale at iStock until December 9th 2016