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Published/Aired: 
February 2013
Description: 

When a driver fails to hit the brake, car automatically applies the emergency brake at safer distance and avoids the accident. The target audience chosen was the Lady Drivers. As many accidents are caused between the speed of 30km/hr due to Careless Nature of Lady Drivers.

We take care of Careless Beauties till 30.
The new Volkswagen Up! with City Emergency braking System.

Advertising School: Sir J.J. Institute of Applied Art, Mumbai, India
Art Director / Copywriter / Photographer: Kushal Birari

Comments (3)

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Highest Rated

Sid.Parelkar's picture
Sid.Parelkar
Activity Score 49

Disappointing and offensive to women

tazyboy's picture
tazyboy
Activity Score 777

in this whole campaign you are advertising VW but showing some other car but i suppose you are student so that make sense.

tirthomitro's picture
tirthomitro
Activity Score 2758

this from a country that spent biting cold nights at india gate protesting a 23 yr. old's rape and murder...

they showed me a picture & i laughed
dignity has never been photographed

Sid.Parelkar's picture
Sid.Parelkar
Activity Score 49

Disappointing and offensive to women

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