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Published/Aired: 
February 2013
Description: 

When a driver fails to hit the brake, car automatically applies the emergency brake at safer distance and avoids the accident. The target audience chosen was the Lady Drivers. As many accidents are caused between the speed of 30km/hr due to Careless Nature of Lady Drivers.

We take care of Careless Beauties till 30.
The new Volkswagen Up! with City Emergency braking System.

Advertising School: Sir J.J. Institute of Applied Art, Mumbai, India
Art Director / Copywriter / Photographer: Kushal Birari

Comments (3)

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Highest Rated

arnaz.irani92's picture
arnaz.irani92
Activity Score 2

extremely stupid and sexist...and blatantly so!

Regards,
Arnaz Irani

Spanky's picture
Spanky
Activity Score 4899

My first thought when looking at these was that they're a bit sexist. Then I read the description. "As many accidents are caused between the speed of 30km/hr due to Careless Nature of Lady Drivers." Wow.

clearsky1989's picture
clearsky1989
Activity Score 429

Bang on :D

arnaz.irani92's picture
arnaz.irani92
Activity Score 2

extremely stupid and sexist...and blatantly so!

Regards,
Arnaz Irani

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