Volkswagen: Car transporter
Overtake faster. The Golf R32 with horsepower.
Agency: DDB, Dusseldorf
Creative Director: Raphael Milczarek, Heiko Freyland, Eric Schoeffler
Copywriter: Heiko Freyland, Felix Lemcke
Art Director: Raphael Milczarek, Fabian Kirner
Photographer: Eberhard Sauer, Uwe Duttmann
Illustrator: Stefan Kranefeld
Comments
I didn't got it
Look at the Copy, imagine&think ! I'm sure you'll get it!
It's F......g amazing!
Looks exactly like this campaign for Seat:
http://garicruze.typepad.com/ad_blather/2006/04/seat_altea.html
Yeah..they kinda look the same, but the idea is totally different. And this one has a much more stronger concept than the Seat campaign. There is really a nice thought behind this campaign. Like it. :-)
Excuse me? The idea is totally different?
The seat ads are saying: A seat is so fast, that other cars look smaller.
And the VW ad is saying: A WV is so fast, that when you overtake, other cars look smaller.
For me, this is exactly the same idea.
I think in case of the SEAT ad, they are actually talking about physical size of the SEAT car, not its speed.
Sorry, you are right. The seat ads are talking about physical size, not the speed.
I think it sucks anyway, because it´s quite obvious that both messages where built around images which they´ve seen on the internet. So not really an idea in the first place. Then until now i know of four! campaigns which have the same visual and the very first is from the 80´s or 90´s, and they have more or less the same message as the VW thing.
Yeah, fucking amazing indeed.
let's make sth. long short or sth short long.. very creative
Short, long, long, short ... a very short mindset to decry a great AD.
annoying. just another stupid copyfake.
i didn`t get it
If you drive past a car very fast, it appears to be smaller than it actually is...
You know what? F Y A ! We´ve won Gold with this! Ha...
:-)
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