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Volkswagen: Car park

Volkswagen: Car park
Your rating: None Average: 6.9 (7 votes)

Polo Ladies cup has started. Women only.

Advertising Agency: Medina Turgul DDB, Istanbul, Turkey
Creative Director: Kurtcebe Turgul
Art Director: Ferik Yantur
Copywriters: Erdem Koksal, Volkan Karakas
Published: May 2006

Comments

me thinks's picture 722 pencils

These guys know women very well. Great work.

kre8's picture 993 pencils

was done in south africa a few years ago (by lowe i think). for a ladies night at a bar, where all of the cars in the car park are parked like this. was alot funnier.

Shut Theory's picture 517 pencils

and i have seen once an AD where they used the idea of cars parked on top of each other :) it is global! and they are all funny and great

regards_______________________
http://shut.elmota.com

vexguy's picture 93 pencils

Good work..

Defected's picture 6 pencils

Nice JOb guys!

jennywhx's picture 1144 pencils

hey, i am a women, i don't park like this. but, a funny one. ha. nice.

wgeddes's picture 300 pencils

yeah it's true that not all women are terrible drivers, but i do know quite a few, and they are actually aware of it.

http://www.freerangerobot.com

thirty6chambers's picture 1468 pencils

this is really funny. feminists would be in uproar if this was ran in the states. i'd love to see that.

popdistortion's picture 1612 pencils

Great and simple. What more would one want?

NEON's picture 18 pencils

OK AD. NICE INSIGHT.

mrtalented's picture 2181 pencils

funny and insightful. a bit discriminate though.

Rog's picture 6110 pencils

Women can't drive or park very well... is insightful?
Are you serious?

>>>> That's not an ad. THIS is an ad.

Shut Theory's picture 517 pencils

i love it :) but truth is, when i first saw it didnt link it to women, but when i read the copy it was funny... as for discrimination, there is nothing wrong in not being the greatest drivers!! women should NOT feel offended by this, they do other things better ;)

http://shut.elmota.com

regards_______________________
http://shut.elmota.com

lsadunb's picture 581 pencils

Done. Lady's Day at Golf at 2004.

jojo2's picture 10 pencils

Very insightful considering Female drivers in most parts of the western world receive cheaper car insurance than men because they are better drivers.

There’s nothing to cause an ‘uproar’ over. It’s just not based on a truth, more a stereotype.

Besides that the two logos are unnecessary as well as 'Women only' sign off.

jorge21's picture 315 pencils

Good insight

Jorge Bryson

tamer samy's picture 251 pencils

Women are women everywere :)

Chocolat's picture 288 pencils

hahahah....im a woman, and i do drive like this! so i totally relate to this!!!

jojo2's picture 10 pencils

And are we also to assume that women everywhere are also rally car drivers or like getting their Polo painted in racing colours? Another spot on insight.

mowitsch's picture 84 pencils

OLD OLD OLD OLD OLD OLD OLD. CANNES WINNER AND DONE MILLIONS OF TIMES AGAIN.

Shut Theory's picture 517 pencils

FINE FINE FINE FINE FINE FINE, it doesnt matter how many times it has been done, its an announcement, and the hint is globally understood, so why not reuse it?

http://shut.elmota.com

regards_______________________
http://shut.elmota.com

jojo2's picture 10 pencils

Yes, why bother doing anything original ever? Let's keep reinforcing tired old stereotypes and reusing old concepts. How inspiring.

Shut Theory's picture 517 pencils

u cant get 100% original work! its rediculous, what makes it original if there is nothing "less original" to compare it to? on the other hand some times u just get tired! the audience get tired. reuse! reuse reuse reuse! its like wearing up for a client meeting EVERYDAY, sometimes u need to wear your sports shoes and ripped jeans and relax...

regards_______________________
http://shut.elmota.com

slim's picture 1047 pencils

Should you really be in a creative field when you don't believe in creativity?

Nthngmn's picture 632 pencils

way to aim high. you're a credit to creatives everywhere.

Shut Theory's picture 517 pencils

look creativity has nothing to do with this, there is business that needs to be run, people need "believe it or not" to communicate their message in a more fashioned way, now u might think this is bad for creatives, but whether creatives want to admit it or not, they are not the center of this universe... (engineers are :P) there are new markets, new channels, new type of products, even new stereotypes, if (you creatives) dont reuse old ideas in new flesh, or dont step aside sometimes, well, nobody cares! because crap is gonna show up anyway, and if im not part of making that crap at least more acceptable, it is going to show... so reusing ideas seems like hell of a way to relax and take charge, because i remember when i talk to anyone about a great idea, they freak out, and they go do it their crappy way, why let them? give the other 90% of humans a chance!

that was why i said, its fine to reuse "sometimes", because the outcome is still better than the crap we see, this has nothing to do with compromising, anyway u should be happy those crappy things keep showing up, ur crappy ideas "well directed" make them look good! its ironic that other regular people dont seem to care

regards_______________________
http://shut.elmota.com

slim's picture 1047 pencils

I'm sorry, but it's never fine to re-use ideas. It's lazy, immoral, and detrimental to everything creative people are trying to do with their lives. If you seriously believe what you're saying, I suggest a change of career. Commit to something you believe in. Otherwise, you're just wasting your and your employer's time.

Shut Theory's picture 517 pencils

well im an engineer!

regards_______________________
http://shut.elmota.com

Rog's picture 6110 pencils

The ideal qualifications to get yourself out of this one.

>>>> That's not an ad. THIS is an ad.

iwaseem's picture 28 pencils

actully i like it, its linked and funny
good job guys

penfold's picture 8 pencils

Shouldn't this be for Asian drivers?

fifthbullet's picture 188 pencils

and my guess is u must be very good in parking

criticize is way easier than create. use more brain.

DanteFarla's picture 40 pencils

It's old, It's done.
If the people don't respect the fact that it's done. Never gonna see something new.

teenie's picture 1910 pencils

Oh, please. Great stuff for 1958, maybe.

slammary's picture 199 pencils

sorry, But...whether it links to the way like what a woman sitdown?
Thanks.

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