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35 comments

me thinks's picture
me thinks
722 pencils

These guys know women very well. Great work.

kre8's picture
kre8
989 pencils

was done in south africa a few years ago (by lowe i think). for a ladies night at a bar, where all of the cars in the car park are parked like this. was alot funnier.

Shut Theory's picture
Shut Theory
515 pencils

and i have seen once an AD where they used the idea of cars parked on top of each other :) it is global! and they are all funny and great

vexguy's picture
vexguy
93 pencils

Good work..

Defected's picture
Defected
6 pencils

Nice JOb guys!

jennywhx's picture
jennywhx
1142 pencils

hey, i am a women, i don't park like this. but, a funny one. ha. nice.

wgeddes's picture
wgeddes
298 pencils

yeah it's true that not all women are terrible drivers, but i do know quite a few, and they are actually aware of it.

http://www.freerangerobot.com

thirty6chambers's picture
thirty6chambers
1464 pencils

this is really funny. feminists would be in uproar if this was ran in the states. i'd love to see that.

popdistortion's picture
popdistortion
1594 pencils

Great and simple. What more would one want?

NEON's picture
NEON
18 pencils

OK AD. NICE INSIGHT.

mrtalented's picture
mrtalented
2175 pencils

funny and insightful. a bit discriminate though.

Rog's picture
Rog
6094 pencils

Women can't drive or park very well... is insightful?
Are you serious?

>>>> That's not an ad. THIS is an ad.

Shut Theory's picture
Shut Theory
515 pencils

i love it :) but truth is, when i first saw it didnt link it to women, but when i read the copy it was funny... as for discrimination, there is nothing wrong in not being the greatest drivers!! women should NOT feel offended by this, they do other things better ;)

http://shut.elmota.com

lsadunb's picture
lsadunb
575 pencils

Done. Lady's Day at Golf at 2004.

jojo2's picture
jojo2
10 pencils

Very insightful considering Female drivers in most parts of the western world receive cheaper car insurance than men because they are better drivers.

There’s nothing to cause an ‘uproar’ over. It’s just not based on a truth, more a stereotype.

Besides that the two logos are unnecessary as well as 'Women only' sign off.

jorge21's picture
jorge21
309 pencils

Good insight

tamer samy's picture
tamer samy
683 pencils

Women are women everywere :)

Chocolat's picture
Chocolat
288 pencils

hahahah....im a woman, and i do drive like this! so i totally relate to this!!!

jojo2's picture
jojo2
10 pencils

And are we also to assume that women everywhere are also rally car drivers or like getting their Polo painted in racing colours? Another spot on insight.

mowitsch's picture
mowitsch
84 pencils

OLD OLD OLD OLD OLD OLD OLD. CANNES WINNER AND DONE MILLIONS OF TIMES AGAIN.

Shut Theory's picture
Shut Theory
515 pencils

FINE FINE FINE FINE FINE FINE, it doesnt matter how many times it has been done, its an announcement, and the hint is globally understood, so why not reuse it?

http://shut.elmota.com

jojo2's picture
jojo2
10 pencils

Yes, why bother doing anything original ever? Let's keep reinforcing tired old stereotypes and reusing old concepts. How inspiring.

Shut Theory's picture
Shut Theory
515 pencils

u cant get 100% original work! its rediculous, what makes it original if there is nothing "less original" to compare it to? on the other hand some times u just get tired! the audience get tired. reuse! reuse reuse reuse! its like wearing up for a client meeting EVERYDAY, sometimes u need to wear your sports shoes and ripped jeans and relax...

slim's picture
slim
1047 pencils

Should you really be in a creative field when you don't believe in creativity?

Nthngmn's picture
Nthngmn
626 pencils

way to aim high. you're a credit to creatives everywhere.

Shut Theory's picture
Shut Theory
515 pencils

look creativity has nothing to do with this, there is business that needs to be run, people need "believe it or not" to communicate their message in a more fashioned way, now u might think this is bad for creatives, but whether creatives want to admit it or not, they are not the center of this universe... (engineers are :P) there are new markets, new channels, new type of products, even new stereotypes, if (you creatives) dont reuse old ideas in new flesh, or dont step aside sometimes, well, nobody cares! because crap is gonna show up anyway, and if im not part of making that crap at least more acceptable, it is going to show... so reusing ideas seems like hell of a way to relax and take charge, because i remember when i talk to anyone about a great idea, they freak out, and they go do it their crappy way, why let them? give the other 90% of humans a chance!

that was why i said, its fine to reuse "sometimes", because the outcome is still better than the crap we see, this has nothing to do with compromising, anyway u should be happy those crappy things keep showing up, ur crappy ideas "well directed" make them look good! its ironic that other regular people dont seem to care

slim's picture
slim
1047 pencils

I'm sorry, but it's never fine to re-use ideas. It's lazy, immoral, and detrimental to everything creative people are trying to do with their lives. If you seriously believe what you're saying, I suggest a change of career. Commit to something you believe in. Otherwise, you're just wasting your and your employer's time.

Shut Theory's picture
Shut Theory
515 pencils

well im an engineer!

Rog's picture
Rog
6094 pencils

The ideal qualifications to get yourself out of this one.

>>>> That's not an ad. THIS is an ad.

iwaseem's picture
iwaseem
28 pencils

actully i like it, its linked and funny
good job guys

penfold's picture
penfold
8 pencils

Shouldn't this be for Asian drivers?

fifthbullet's picture
fifthbullet
188 pencils

and my guess is u must be very good in parking

DanteFarla's picture
DanteFarla
40 pencils

It's old, It's done.
If the people don't respect the fact that it's done. Never gonna see something new.

teenie's picture
teenie
1894 pencils

Oh, please. Great stuff for 1958, maybe.

slammary's picture
slammary
216 pencils

sorry, But...whether it links to the way like what a woman sitdown?
Thanks.

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