You won't see the difference, you'll feel it.
Choose original spare parts.
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Mattia Montanari
Copywriter: Riccardo Ciunci
Illustrator: Balalò
Published: December 2008
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21 Comments
I don't get it.
Which difference? It's made of wax... is that the difference?
Where is the idea? Everybody knows you can't use a candle in your engine.
i think it's supposed to be a sparkplug – which at least in Hungarian is called a "candle" and I assume in Italian too (I can ask a friend) translated into English definitely doesn't work though
A fake spark plug won't last as long, or have the same power of an original part... so like a candle. (that is the idea)
It would have been simpler to just have an unlit candle that looks like a spark plug. without the melting wax. And have the wick be the metal tip on a spark plug.
The line needs to be simpler and to the point.
M
Yes spark Plug is called "candle" in italy this the conect, buy a wax candle to set up in your car.
Just 'Choose original spare parts' is enough i think? The visual speaks for itself.
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Looks like a dildo. Honest.
what kind of dildo do you usually use?
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in advertising SCRIPTA VOLANT
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My thoughts went a step forward, but anyways, looks like a thing that doesn't have to do with car parts o_O
Embarassing..
euh...bad.
its enough good and clear idea. I could not understand why guest commenters puzzle with idea.
in german it's "zündkerze" (kerze = candle) - so it works
Nooooooooooooooo
Bad!
Mala, como de los 80s!!!
DDB Milan burns the cliche at both ends? ;)
C'mon guys it's not that bad. The translation doesn't work in english. If a sparkplug is called a candle in italian then I guess this makes sense to italians. There is an idea here, i guess it just doesn't work that well in english - that's all. but nice ad.
Mika
guys, your thing is calcio, not advertising. go play.
probably there are several languages in which the same word is used for candle and spark plug. In French for example it's 'bougie', which we also use in Belgium, but as a form of dialect.
Good creative, Well done guys....
bad