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Camel

Agency: 
Published/Aired: 
May 2011
18823
Description: 

Print advertisment created by Kaffeine, Ukraine for Volkswagen, within the category: Automotive.

Volkswagen Turbo Diesel Injection. Less fuel consumption with added engine power.

Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Directors: Anze Jereb, Dima Tsapko
Art Directors: Dima Tsapko, Roman Davydyuk
Copywriter: Nadya Skrynnyk
Illustrator: Roman Davydyuk

Comments (15)

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Highest Rated

atb2005's picture
atb2005
Activity Score 13557

It really gets annoying when people start clamoring Done! Done before! Nothing New!....... Who cares if it's been done if the NEW execution is still good?!?

I like it. But then again I might be biased, because I love Dima's work in general.

Good job, guys!

Church Money's picture
Church Money
Activity Score 76

How many times are we going to see car ads putting cheetah spots on other animals? This has become quite the low-hanging fruit.

rurorjuror's picture
rurorjuror
Activity Score 745

Are there any certain examples?

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

I cant think of any off the top of my dome, but your right about the animal kingdom juxtaposition thing...art direction looks good for their idea though.

pierrelastname's picture
pierrelastname
Activity Score 2869

Done!!! Tiiiiime ago for AUDI TV, a kiss between cheeta and camel... conclusion: nothiing new!

Bife's picture
Bife
Activity Score 99

nice

pierrelastname's picture
pierrelastname
Activity Score 2869

Done!!! Tiiiiime ago for AUDI TV, a kiss between cheeta and camel... conclusion: nothiing new!

rurorjuror's picture
rurorjuror
Activity Score 745

Link?

Hammad S's picture
Hammad S
Activity Score 484

I think that it depends on the target...it doesn't matter about it being a "new idea". I'm not going to know a whole bunch of ads from a time ago....and those who aren't even into ads will know even less...

I'm still trying to understand the camel-cheetah tho...

atb2005's picture
atb2005
Activity Score 13557

It really gets annoying when people start clamoring Done! Done before! Nothing New!....... Who cares if it's been done if the NEW execution is still good?!?

I like it. But then again I might be biased, because I love Dima's work in general.

Good job, guys!

joelapompe's picture
joelapompe
Activity Score 3845
bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

target archived .

"If you are irritated by every rub, how will you be polished?"
— Rumi

ace85le's picture
ace85le
Activity Score 3935

this is overly done.

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charlottebree's picture
charlottebree
Activity Score 84

I don't even want to try to get it. Camels and cars? Africa and Germany? Camel on the savannah? Camel wanting meat? No on so many levels.

rurorjuror's picture
rurorjuror
Activity Score 745

I'll try to be simple and clear -- camel is economic and endurable, cheetah is fast and powerful. That explains the Turbo Diesel Technology at the full extent.

Zulu-1's picture
Zulu-1
Activity Score 130

One one those "A cheetah don't change it's advertising" hahahahahhaha - best *Believe Dat*

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