Volkswagen: Camel

Volkswagen Turbo Diesel Injection. Less fuel consumption with added engine power.

Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Directors: Anze Jereb, Dima Tsapko
Art Directors: Dima Tsapko, Roman Davydyuk
Copywriter: Nadya Skrynnyk
Illustrator: Roman Davydyuk
Published: May 2011

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15 comments

Church Money's picture
Church Money
76 pencils

How many times are we going to see car ads putting cheetah spots on other animals? This has become quite the low-hanging fruit.

rurorjuror's picture
rurorjuror
738 pencils

Are there any certain examples?

Ron Burgundy's picture
Ron Burgundy
1636 pencils

I cant think of any off the top of my dome, but your right about the animal kingdom juxtaposition thing...art direction looks good for their idea though.

pierrelastname's picture
pierrelastname
2869 pencils

Done!!! Tiiiiime ago for AUDI TV, a kiss between cheeta and camel... conclusion: nothiing new!

Bife's picture
Bife
101 pencils

nice

pierrelastname's picture
pierrelastname
2869 pencils

Done!!! Tiiiiime ago for AUDI TV, a kiss between cheeta and camel... conclusion: nothiing new!

rurorjuror's picture
rurorjuror
738 pencils

Link?

Hammad S's picture
Hammad S
488 pencils

I think that it depends on the target...it doesn't matter about it being a "new idea". I'm not going to know a whole bunch of ads from a time ago....and those who aren't even into ads will know even less...

I'm still trying to understand the camel-cheetah tho...

atb2005's picture
atb2005
13567 pencils

It really gets annoying when people start clamoring Done! Done before! Nothing New!....... Who cares if it's been done if the NEW execution is still good?!?

I like it. But then again I might be biased, because I love Dima's work in general.

Good job, guys!

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

target archived .

"If you are irritated by every rub, how will you be polished?"
— Rumi

ace85le's picture
ace85le
3939 pencils

this is overly done.

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charlottebree's picture
charlottebree
84 pencils

I don't even want to try to get it. Camels and cars? Africa and Germany? Camel on the savannah? Camel wanting meat? No on so many levels.

rurorjuror's picture
rurorjuror
738 pencils

I'll try to be simple and clear -- camel is economic and endurable, cheetah is fast and powerful. That explains the Turbo Diesel Technology at the full extent.

Zulu-1's picture
Zulu-1
130 pencils

One one those "A cheetah don't change it's advertising" hahahahahhaha - best *Believe Dat*

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