Volkswagen: California

The World is Your Home

Advertising Agency: DDB, Brussels, Belgium
Creative Director: Peter Aerts
Art Director: John & Rom
Copywriter: Rom & John
Published: March 2012

14 comments

NicoCiego's picture
NicoCiego
1035 pencils

Nothing new, plus the copy can be associated with numerous brands.

marchingtosmtnew's picture
marchingtosmtnew
4 pencils

Of course everyone will understand it... the idea is very simple... but, it is kinda kitsch!

TexasH's picture
TexasH
365 pencils

And kind of done.

andylefty's picture
andylefty
4539 pencils

Beach is an underwhelming setting for 'the world'
The image is feasible if someone lives on the beach.

bobby666's picture
bobby666
1460 pencils

nothing new but still good...

Hadrons's picture
Hadrons
5892 pencils

I like it. The image and the feeling that with this car, any place in the world can be your home.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

mavdaele's picture
mavdaele
2 pencils

I agree. the mailbox idea is not new. For the Renault Scenic ad joelapompe posted, I can't see any link with the cars functionalities. Here I do. It's a clear and simple message that highlights the car's biggest advantage.

kleenex's picture
kleenex
31481 pencils

not really new.

neary jaclies's picture
neary jaclies
104 pencils

not new

XavierX's picture
XavierX
3 pencils

Visual is not new at all: http://adsoftheworld.com/media/print/dhl_desert
Been done over and over again.

THIS IS NOT GOOD DDB!!!

Jason RIeff's picture
Jason RIeff
93 pencils

Not new, and a bit boring.

mertos's picture
mertos
899 pencils

dont lik the image

darkknight116's picture
darkknight116
28 pencils

So much negativity on this site. All I keep seeing is "done better" and "seen it before". Things are easier to critique once committed to paper. Maybe we should have a section on this site where people can show us all, how they would have answered the brief… Just saying.

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