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Comments (14)

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NicoCiego's picture
NicoCiego
Activity Score 1033

Nothing new, plus the copy can be associated with numerous brands.

marchingtosmtnew's picture
marchingtosmtnew
Activity Score 4

Of course everyone will understand it... the idea is very simple... but, it is kinda kitsch!

TexasH's picture
TexasH
Activity Score 365

And kind of done.

andylefty's picture
andylefty
Activity Score 4535

Beach is an underwhelming setting for 'the world'
The image is feasible if someone lives on the beach.

bobby666's picture
bobby666
Activity Score 1460

nothing new but still good...

Hadrons's picture
Hadrons
Activity Score 6041

I like it. The image and the feeling that with this car, any place in the world can be your home.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

mavdaele's picture
mavdaele
Activity Score 2

I agree. the mailbox idea is not new. For the Renault Scenic ad joelapompe posted, I can't see any link with the cars functionalities. Here I do. It's a clear and simple message that highlights the car's biggest advantage.

kleenex's picture
kleenex
Activity Score 49042

not really new.

neary jaclies's picture
neary jaclies
Activity Score 104

not new

XavierX's picture
XavierX
Activity Score 3

Visual is not new at all: http://adsoftheworld.com/media/print/dhl_desert
Been done over and over again.

THIS IS NOT GOOD DDB!!!

Jason RIeff's picture
Jason RIeff
Activity Score 93

Not new, and a bit boring.

mertos's picture
mertos
Activity Score 904

dont lik the image

darkknight116's picture
darkknight116
Activity Score 30

So much negativity on this site. All I keep seeing is "done better" and "seen it before". Things are easier to critique once committed to paper. Maybe we should have a section on this site where people can show us all, how they would have answered the brief… Just saying.

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