Volkswagen Caddy Maxi: Pool

Don't miss out on your best job opportunities.
Traffic ban will not stop your business, by driving the new Euro 6 Caddy Maxi.

Advertising Agency: DDB, Milan, Italy
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Photographer: Davide Bodini
Account Supervisor: Chiara De Simone
Account Executive: Alessia Mognon
Published: October 2009

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26 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

as much as I like those girls I don't understand this ad.

Guest's picture
Guest

This is the best example of a missed opportunity.

Andrea Afeltra's picture
Andrea Afeltra
96 pencils

A little bit complicated, but nice.

Guest's picture
Guest

oh of course. all of these hot women are all hard up for the maintenance slob. absolutely ridiculous...dumbest ad of the month

Juan Cabral's picture
Juan Cabral
709 pencils

Good try. But still Italian level...

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

Grande-se.

royschellekens's picture
royschellekens
390 pencils

This automaticly leads to the question: What would you rather do? Come up with a good idea, or have a photoshoot with 14 stunningly hot women, a fake Hugh Heffner and a maintenance guy?

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Guest's picture
Guest

Ok, now I got it.

Guest's picture
Guest

yeah, i'm sure these models were all over the creatives at this shoot...

Guest's picture
Guest

Very nice.

Guest's picture
Guest

Nice visual. Kinda get it. But why is the girl in heels at a pool?

CrackerJackWorks's picture
CrackerJackWorks
10739 pencils

I think I see a DD and a B

Guest's picture
Guest

I see the budget could only afford two models.

silvi's picture
silvi
4172 pencils

empty. just pretty faces

Guest's picture
Guest

So seen.

everartz's picture
everartz
7611 pencils

what is this place? i wanna be there :D
oh! nice ad

| Everartz |

Zuluzebracrossing's picture
Zuluzebracrossing
16 pencils

Nice place to swim, but very bad ad.

maranca82's picture
maranca82
423 pencils

Compared to the other Italian advertising I've seen this isn't that bad; at least it has a concept behind it.

My favorite part of the ad is the guy in the background (probably the homeowner) looking on to make sure the worker doesn't steal any of his women.

Guest's picture
Guest

What is going on, next I'll put up a marker comp

Guest's picture
Guest

looks more like a rapist van

Guest's picture
Guest

I like the house but i don't understand this ad

Guest's picture
Guest

i'm in love...

rolling.stone's picture
rolling.stone
2740 pencils

hot babes ummmmmmmmmmm

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

felice's picture
felice
73 pencils

haha

Guest's picture
Guest

I don't understand people who don't understand the ad. You inept pieces of sh*t.

Guest's picture
Guest

I think the concept of the ad is fantastic, you have to be creative or/and done advertising before to get it...so for people that don't its understandable!

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