Volkswagen Caddy Life: Wall

Caddy Life. Kids have never felt so safe on the road.

Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Alessandro Campani
Copywriter: Daniela De Seta
Photographer: Alberto Callari
Released: July 2008

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kgeiger's picture
7079 pencils

Is this line a bad translation or just bad?
I mean, the visual deserves something better...

Toro's picture
1007 pencils

I think they meant: Kids have never felt so safe in the streets.

If so, or if not so, it's still very weak and forced.

Luiza Lucky's picture
Luiza Lucky
59 pencils

I totally agree, kgeiger.

dico's picture
332 pencils
alvinpck's picture
1467 pencils

Not everyone drive that right?


capywriter's picture
5511 pencils

Good point, although I don't think you should look at it that way. There are a lot of ads you could criticize when analyzing on every detail. Like Toro suggested, I think they meant 'in the streets, not on the road'. But even then the kids were actually playing on the sidewalk...

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