March 2008

Print advertisment created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

One with nature.

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Directors: Gordon Ray
Art Director: Jamie Mietz
Photographer: Michael Lewis
Retoucher: Paul Vermeulen
Copywriter: Gordon Ray

Comments (14)

Log in or register to post comments

Highest Rated

BigAfroDaddy's picture
Activity Score 163

Actually there's no idea.

kurtberengeiger's picture
Activity Score 7318

This line is a platitude.

Tero Ylitalo's picture
Tero Ylitalo
Activity Score 628

There is an idea, but, nah.

BigAfroDaddy's picture
Activity Score 163

Actually there's no idea.

brainzed's picture
Activity Score 652

"One with nature", for such a polluting car!!!!
Besides, who uses a Touareg out of the city???

jazarah's picture
Activity Score 1262


Pogi5's picture
Activity Score 253

word. as for the creative, i think the bar is set pretty high with anything VW these days and this one doesn't come anywhere near it.

musback's picture
Activity Score 355

indeed; i thought "HAHAHA the irony."
wtf was the agency thinking???
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

iT-iS-i's picture
Activity Score 1721

Would you really find butterflys in such an arid place?

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

indrek's picture
Activity Score 163

*spoiler* why is this car ad I cant see no car.

kurtberengeiger's picture
Activity Score 7318

Not that this is an example of it, but some of the best car adverts don't show any metal at all.

chintan ruparel's picture
chintan ruparel
Activity Score 1516

okay, might not be 'VW types' or evn in sync with the heavily awarded VW legacy, but i see absolutely nothing wrong with this campaign. Infact, it's different and surprisingly subtle for a SUV, which in my opinion, makes it a nice camp.

~ old habits die hard, older ones never do ~

halfstring's picture
Activity Score 288

Her butt is too saggy and arms are not skinny enough for me.

Alistair C.'s picture
Alistair C.
Activity Score 692

weak idea. could have been much better.

A to the G's picture
A to the G
Activity Score 61

Look.... you are all missing the point.

She has a great ass who cares what she's selling. I'll take two of whatever it is she wants me to have.