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Butterfly

Agency: 
Published/Aired: 
March 2008
Description: 

One with nature.

Print advertisment created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Directors: Gordon Ray
Art Director: Jamie Mietz
Photographer: Michael Lewis
Retoucher: Paul Vermeulen
Copywriter: Gordon Ray

Comments (14)

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Highest Rated

BigAfroDaddy's picture
BigAfroDaddy
Activity Score 163

Actually there's no idea.

kgeiger's picture
kgeiger
Activity Score 7312

This line is a platitude.

Tero Ylitalo's picture
Tero Ylitalo
Activity Score 628

There is an idea, but, nah.

BigAfroDaddy's picture
BigAfroDaddy
Activity Score 163

Actually there's no idea.

brainzed's picture
brainzed
Activity Score 652

"One with nature", for such a polluting car!!!!
Besides, who uses a Touareg out of the city???

jazarah's picture
jazarah
Activity Score 1262

agree

Pogi5's picture
Pogi5
Activity Score 253

word. as for the creative, i think the bar is set pretty high with anything VW these days and this one doesn't come anywhere near it.

musback's picture
musback
Activity Score 355

indeed; i thought "HAHAHA the irony."
wtf was the agency thinking???
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.blogspot.com

iT-iS-i's picture
iT-iS-i
Activity Score 1721

Would you really find butterflys in such an arid place?

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

indrek's picture
indrek
Activity Score 163

*spoiler* why is this car ad I cant see no car.

kgeiger's picture
kgeiger
Activity Score 7312

Not that this is an example of it, but some of the best car adverts don't show any metal at all.

chintan ruparel's picture
chintan ruparel
Activity Score 1516

okay, might not be 'VW types' or evn in sync with the heavily awarded VW legacy, but i see absolutely nothing wrong with this campaign. Infact, it's different and surprisingly subtle for a SUV, which in my opinion, makes it a nice camp.

~ old habits die hard, older ones never do ~

halfstring's picture
halfstring
Activity Score 288

Her butt is too saggy and arms are not skinny enough for me.

Alistair C.'s picture
Alistair C.
Activity Score 692

weak idea. could have been much better.

A to the G's picture
A to the G
Activity Score 61

Look.... you are all missing the point.

She has a great ass who cares what she's selling. I'll take two of whatever it is she wants me to have.
LOL

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