Volkswagen: Butterfly

One with nature.

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Directors: Gordon Ray
Art Director: Jamie Mietz
Photographer: Michael Lewis
Retoucher: Paul Vermeulen
Copywriter: Gordon Ray

March 2008


kgeiger's picture
7287 pencils

This line is a platitude.

Tero Ylitalo's picture
Tero Ylitalo
628 pencils

There is an idea, but, nah.

BigAfroDaddy's picture
163 pencils

Actually there's no idea.

brainzed's picture
652 pencils

"One with nature", for such a polluting car!!!!
Besides, who uses a Touareg out of the city???

jazarah's picture
1262 pencils


Pogi5's picture
253 pencils

word. as for the creative, i think the bar is set pretty high with anything VW these days and this one doesn't come anywhere near it.

musback's picture
355 pencils

indeed; i thought "HAHAHA the irony."
wtf was the agency thinking???
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iT-iS-i's picture
1721 pencils

Would you really find butterflys in such an arid place?

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

indrek's picture
163 pencils

*spoiler* why is this car ad I cant see no car.

kgeiger's picture
7287 pencils

Not that this is an example of it, but some of the best car adverts don't show any metal at all.

chintan ruparel's picture
chintan ruparel
1516 pencils

okay, might not be 'VW types' or evn in sync with the heavily awarded VW legacy, but i see absolutely nothing wrong with this campaign. Infact, it's different and surprisingly subtle for a SUV, which in my opinion, makes it a nice camp.

~ old habits die hard, older ones never do ~

halfstring's picture
288 pencils

Her butt is too saggy and arms are not skinny enough for me.

Alistair C.'s picture
Alistair C.
692 pencils

weak idea. could have been much better.

A to the G's picture
A to the G
61 pencils

Look.... you are all missing the point.

She has a great ass who cares what she's selling. I'll take two of whatever it is she wants me to have.

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