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Businessman

Agency: 
Published/Aired: 
May 2011
Description: 

The Volkswagen Passat with Brake Assist.

Advertising Agency: DDB Mudra, Mumbai, India
Copywriter: Gururaj Rao
Art Directors: Ameya Soman, Manish Darji
Photographers: Gautam Patki, Sanjeev Nadkarni
Retoucher: Bharat Lakhani
Creative Director: Anshumani Khanna
National Creative Director: Rajeev Raja
Chief Creative Officer: Bobby Pawar

Comments (6)

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Highest Rated

Glut's picture
Glut
Activity Score 3935

bad visual and execution

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Clever, even though a speedbump doesn't necessarily make you slow down much, you get the point :)

Kriativity's picture
Kriativity
Activity Score 414

show the product dude..where's the car?!!

morse's picture
morse
Activity Score 17518

Does that speed bump represent breaking? It will only make the car jump.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ace85le's picture
ace85le
Activity Score 3935

weak concept, unappealing visual.

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Bob.C's picture
Bob.C
Activity Score 1159

Thought this looked familiar-

Brake assist plus by Mercedes-Benz:

http://adsoftheworld.com/media/print/mercedesbenz_pram
http://adsoftheworld.com/media/print/mercedesbenz_kid

Better concept, similar visuals as this set (from a different angle) - Cannes Lions Winner 2009

DDB Mudra need to learn to use or not-use Google either way no excuse

Glut's picture
Glut
Activity Score 3935

bad visual and execution

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