Volkswagen: Businessman

The Volkswagen Passat with Brake Assist.

Advertising Agency: DDB Mudra, Mumbai, India
Copywriter: Gururaj Rao
Art Directors: Ameya Soman, Manish Darji
Photographers: Gautam Patki, Sanjeev Nadkarni
Retoucher: Bharat Lakhani
Creative Director: Anshumani Khanna
National Creative Director: Rajeev Raja
Chief Creative Officer: Bobby Pawar

6 comments

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Clever, even though a speedbump doesn't necessarily make you slow down much, you get the point :)

Kriativity's picture
Kriativity
418 pencils

show the product dude..where's the car?!!

morse's picture
morse
16466 pencils

Does that speed bump represent breaking? It will only make the car jump.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ace85le's picture
ace85le
3939 pencils

weak concept, unappealing visual.

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Bob.C's picture
Bob.C
1135 pencils

Thought this looked familiar-

Brake assist plus by Mercedes-Benz:

http://adsoftheworld.com/media/print/mercedesbenz_pram
http://adsoftheworld.com/media/print/mercedesbenz_kid

Better concept, similar visuals as this set (from a different angle) - Cannes Lions Winner 2009

DDB Mudra need to learn to use or not-use Google either way no excuse

Glut's picture
Glut
3947 pencils

bad visual and execution

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