Volkswagen Brake Assist: Cyclists

Brake Assist. Available in selected Volkswagens.

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Chris Gotz
Art Director: Justin Enderstein
Copywriters: Cuanan Cronwright, Anthony Walton
Agency Producer: Merle Bennett
Photographer: David Prior


kalpesh78's picture
2580 pencils

brake lights on but no smoke or screech marks. doesn't look real. looks like a car is just standing there.

ideas....30 minutes nahi toh free.

beckspuppy's picture
87 pencils

Braking does not necessary have to include tyre screech marks. :)

beckspuppy's picture
87 pencils

Although this campaign cant make me buy a volkwagen...:(

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