Volkswagen Brake Assist: Cattle

Brake Assist. Available in selected Volkswagens.

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Chris Gotz
Art Director: Justin Enderstein
Copywriters: Cuanan Cronwright, Anthony Walton
Agency Producer: Merle Bennett
Photographer: David Prior


kleenex's picture
36180 pencils

nice concept.

Shawali's picture
8448 pencils

So things in front of the car appear farther than they actually are.

Doesn't scream safety to me....

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

augustussung's picture
17 pencils

well, what i think the ad is trying to say here is: what may seem far to you as a driver, could actually be closer than you think. therefore, the brake assist.

but overall, i think the ad was poorly done. it took me a while to notice the driver's view, and if not for all your comments, i probably would have clicked 'next' within 5 seconds.

kalpesh78's picture
2580 pencils

A bit complicated to guess. A bit confusing. Also the art needs to improve significantly.

ideas....30 minutes nahi toh free.

sacrilegend's picture
2543 pencils

Exactly this. I think the concept is OK -- but the art really needs to work harder.

Also, "selected Volkswagens"? Do they mean "select"?

A bit more time in the oven, fellas.

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