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Boy

Agency: 
Published/Aired: 
April 2014
Description: 

One angle is not enough. Volkswagen 360° Area View Camera.

Advertising Agency: DDB, Barcelona, Spain
Chief Creative Officer: José Maria Roca de Vinyals
Creative Directors: Javier Meléndez, Pedro Andragnes, Paco Cabrera
Art Director: Aldo Ferretto
Copywriter: Iratxe Cabodevilla
Business Director: Gorka Lozano
Account Director: Javier Villalba
Producer: Brigitte Villalonga
Photographer: Befree Studio
Post- Production: Fornós Digital Retouch

Comments (9)

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Highest Rated

tim_bro1's picture
tim_bro1
Activity Score 140

Cannes judge: "You had me at Volkswagen".

adri10288's picture
adri10288
Activity Score 337

Got my attention.

fakeandgay's picture
fakeandgay
Activity Score 144

come on lazy ad guys... we shared this already massive without vw logo on...

Keep calm and get a Pencil! or a Lion!

falamarceloo's picture
falamarceloo
Activity Score 36

you gotta be kidding me f.kulfoto.com/pic/0001/0026/18v7225767.jpg

thedesignaddict's picture
thedesignaddict
Activity Score 5403

The agency is late to the party on these photos. They went viral years ago.

mmackinven's picture
mmackinven
Activity Score 1608

No. How does this convey 360º view?

driving's picture
driving
Activity Score 427

why old photo?

joelapompe's picture
joelapompe
Activity Score 3830
instant coppee's picture
instant coppee
Activity Score 45

come on guys! this series should not have left the studio ... classic case of a good idea being let down!!
ESPECIALLY THIS!... it's in bad taste... a headless kid or headless father... creativity does not mean senseless!

satish singh
creative director, max l'agence

tim_bro1's picture
tim_bro1
Activity Score 140

Cannes judge: "You had me at Volkswagen".

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