Chris's picture
1987 pencils

supurbly rubbish

soulviamusic's picture
136 pencils

eeeeeeewwwwwwww........... looked lyk an alien out of a hollywood mov-e

misterpanda's picture
282 pencils

tooo forced!!!

Charlie Pratt's picture
Charlie Pratt
427 pencils

Give me a break. This ad is just fine. I knew exactly what they were trying to represent before I clicked on the ad to enlarge it. So, if it's crap, then there are a lot of people on this site that need to go to school and unlearn what they think they know.

Nice ad.


teenie's picture
1894 pencils

The idea is obvious, but it also feels very forced. There are a lot of ads doing the "put-things-together-to-look-like-something-else" thing, and they only work if they have a deeper insight. But cars = strong = abs? I don't buy it, so I don't believe it.

lsadunb's picture
575 pencils

I don't know why I am still viewing this blog.

Ross Casanovas's picture
Ross Casanovas
25 pencils

so get out of it..

lsadunb's picture
575 pencils

Answer as original as the piece above.

muxa's picture
602 pencils


CreepingFeature's picture
244 pencils


Willey's picture
140 pencils

what does "forced" mean here?

Cheelee's picture
4 pencils

to me abs doesnt mean strong...the orangee car look like clay...hhaha

Spider's picture
289 pencils

Tire used this, the same thing, to represent a hand on the 90's... on that time it was fine now it is too much. Bad ad!!!

adrianapr's picture
1238 pencils

why we have 2 big cars and many smaller cars?
oh right, yeah, because we need to form a chest to say we're strong.

Yokel's picture
604 pencils

Jeeeeez, you guys here are such a bunch of whiny, self absorbed, can't-do-better-so-let's-trash-everything bunch of kiddies. Let's discuss the damned ads and ideas we're seeing rather than just screaming 'trash', 'rubbish', 'forced', 'done' &c. &c. ad infinitum. You sound like you don't understand advertising in the least.
(What's the average age of you guys here anyway?)

Adlibe's picture
56 pencils

Hmm... i kinda agree with Yokel. Just saying 'trash' 'rubbish' 'done' etc... is not very contructive.You're free not to like it, but at least say why, and if you're so smart and experienced, you must surely have thought about a better idea for the concept of "stronger"... so let us hear it.
i actually think it's clever, maybe could use a better artistic work and or a better combination of the cars, but it works for me: Armor = protection = safety

adrianapr's picture
1238 pencils

Ok, Yokel and Adlibe, there you go: for me it doesn't work because easily (very easily) I'm sure anyone here could've thought of that in the first 1-2 hours of brainstorming. Like I said in the lollipop thing (the tank, the samurai etc), why it's a good idea to force your product into something just to show what you want? WHY?? For me it's not clever at all, it's old fashioned, and been done to death in all kinds of categories (turn a product into something), so you have to be VERY clever to come up with something unexpected.
I like when I look at an ad and think "damn, how this guy thought about it??" or when I see an idea well executed in which you see clearly a logical thinking, a reasoning, and a BIG IDEA there. Here I simply don't see that. I see an execution, i don't see a concept; I see a "joke", I don't see a strong idea behind the brand.
See it from a distance. If I say it's an insect's face, it would work anyway, right?..
Sorry. I don't like it at all. For me it's almost student work.

Husani's picture
6 pencils

it woulda been cooler as a hummer ad, or something notoriously strong / powerful.

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