Volkswagen BlueMotion: Save the Vaal Environment

It’s all about giving a little bit back. Eco-conscious BlueMotion technology

BlueMotion is Volkswagen’s more environmentally-sensitive range. For the print campaign, we asked our client to put their money where their mouth is, by donating part of their very expensive advertising space to small, eco-focused non-profit organizations who really needed the exposure. The non-profits benefited from getting their message out there, and BlueMotion proved itself as a brand that doesn't just talk, but takes action.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Prabashan G. Pather
Copywriter: Sanjiv Mistry
Account Management: Lauren Baker, Jason Yankelowitz, Greg Tebbutt
Published: October 2010

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11 comments

copycopycopy's picture
copycopycopy
148 pencils

hehe.. nice

Nude Copy's picture
Nude Copy
1058 pencils

am i seeing a poor art work here?

talkingisfree's picture
talkingisfree
2565 pencils

No, you're seeing not over artdirected-straight to the point idea.

Nude Copy's picture
Nude Copy
1058 pencils

the donated ad space is a noble gesture though

luispiter's picture
luispiter
2756 pencils

Interesting... Good idea

BananAd's picture
BananAd
103 pencils

It is great campaign! Fresh, catching, deep insight.

BananAd's picture
BananAd
103 pencils

Idea is more important, than some "incorrect"(subjecive opinion) shaddow...

abake's picture
abake
1239 pencils

Love it!
Brilliant marketing idea takes center stage, no need for gimmicky art direction.

kleenex's picture
kleenex
25592 pencils

I love the idea, but I am not so sure it will fully work in the real world.

Direstion's picture
Direstion
115 pencils

Honest and that usually works

Ron Burgundy's picture
Ron Burgundy
1636 pencils

wondering if they gave more of the ad space to the non profit, maybe it would dial it up a few notches

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