Volkswagen BlueMotion: Paris

Fill the tank with a trip from Oslo to Paris

Advertising Agency: TRY Advertising Agency, Oslo, Norway
Creative Directors: Thorbjørn Ruud, Petter Bryde
Art Director: Thorbjørn Ruud
Copywriter: Petter Bryde
Photographer: Thomas Bråten
Published: April 2011

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CuriousPencil's picture
4227 pencils

Okay here's why it doesn't work. This is an image of the underside of an ice-fishing hole. Alternately, it's the last escape for a drowner. Alternately to that, it's the classic image of the Light in a near-death experience.

In all those, it is nothing to do with either cars or engines.

But it's blue.

Dingleberry Jack's picture
Dingleberry Jack
248 pencils

Spot on!

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