Volkswagen BlueMotion: Mveledzo Community Organisation

It’s all about giving a little bit back. Eco-conscious BlueMotion technology

BlueMotion is Volkswagen’s more environmentally-sensitive range. For the print campaign, we asked our client to put their money where their mouth is, by donating part of their very expensive advertising space to small, eco-focused non-profit organizations who really needed the exposure. The non-profits benefited from getting their message out there, and BlueMotion proved itself as a brand that doesn't just talk, but takes action.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Prabashan G. Pather
Copywriter: Sanjiv Mistry
Account Management: Lauren Baker, Jason Yankelowitz, Greg Tebbutt
Published: October 2010

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5 comments

luispiter's picture
luispiter
2756 pencils

The better...

Yarp's picture
Yarp
387 pencils

Daaaag, they let them cover up the badge? Next one would have been to let them cover up the logo...I bet the execs would've crapped their pants.

Glut's picture
Glut
3947 pencils

Very nice.

everartz's picture
everartz
7611 pencils

i dont like the layout... it feels like back in the 80's!

| Everartz |

Johnny on the spot's picture
Johnny on the spot
52 pencils

Brillant, congratulations VW for letting the agency making a great work.

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