Volkswagen BlueMotion: Harvest of Hope

It’s all about giving a little bit back. Eco-conscious BlueMotion technology

BlueMotion is Volkswagen’s more environmentally-sensitive range. For the print campaign, we asked our client to put their money where their mouth is, by donating part of their very expensive advertising space to small, eco-focused non-profit organizations who really needed the exposure. The non-profits benefited from getting their message out there, and BlueMotion proved itself as a brand that doesn't just talk, but takes action.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Prabashan G. Pather
Copywriter: Sanjiv Mistry
Account Management: Lauren Baker, Jason Yankelowitz, Greg Tebbutt
Published: October 2010

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2 comments

luispiter's picture
luispiter
2756 pencils

Good concept, good idea, but I don't like the art direction

abake's picture
abake
1266 pencils

You mean the donated-space art direction?
I'm not really taking that into account, the marketing idea for VW is brilliant and the way the donated-space ads intrude is disruptive and eye-catching, so it's all golden to me.

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