Volkswagen BlueMotion: Amsterdam

Fill the tank with a trip from Oslo to Amsterdam

Advertising Agency: TRY Advertising Agency, Oslo, Norway
Creative Directors: Thorbjørn Ruud, Petter Bryde
Art Director: Thorbjørn Ruud
Copywriter: Petter Bryde
Photographer: Thomas Bråten
Published: April 2011

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8 comments

TommyO's picture
TommyO
1866 pencils

I don't get it (Though I like the visuals on all ads of this campaign).

YJ's picture
YJ
374 pencils

I agree, the visuals are incredible. I also really like the campaign.

Tommy, to me, what they are saying is that on one tank of gas you can go from Oslo to Amsterdam/Paris/St. Petersburg.

mr.x's picture
mr.x
952 pencils

Yes, that is what the copy is saying. But what is the visual trying to say? I have no clue..

Gi_bo's picture
Gi_bo
1385 pencils

Though visuals are nice, the execution of the concept takes a complicated twist, Tulips for amsterdam, eiffel tower for paris.. it doesnt communcate the concept in a good way.

GiBo

ooops's picture
ooops
448 pencils

Yes, it is quite interesting for this version, all the way to Amsterdam. But not for Paris and St.Peterburg. :D

Themadartist1972's picture
Themadartist1972
325 pencils

rubbish ! it can be anything ! i donnow why people are still posting anything on this site

carolynjane's picture
carolynjane
18 pencils

am I to assume the watery-ness is meant to rep the 'tank'?

carolynjane's picture
carolynjane
18 pencils

am I to assume the watery-ness is meant to rep the 'tank'?

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