Volkswagen BlueMotion: A-B

Travel more. New BlueMotion technology. Big distances, little consumption.

Advertising Agency: DDB Milan, Italy
Executive Creative Director: Vicky Gitto
Art director: Aureliano Fontana
Copywriter: Bruno Vohwinkel

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36 comments

JAGGY's picture
JAGGY
1382 pencils

I had the same idea months ago for Mercedes. Why the f*** didn't I execute?

Jaggy, MICA Ahmedabad

iT-iS-i's picture
iT-iS-i
1721 pencils

Erm, because it's not worth it?

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

sloppy4's picture
sloppy4
1496 pencils

because you don't work on mercedes? just guessing.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Ummm, because if you did, it would end up looking JUST like this? Which I hear has been done before? But hey, it's your book...

Totto's picture
Totto
685 pencils

Hah.I know how it feels. Anyways its done before.

Intelligent ads are the need of the hour.

Alistair C.'s picture
Alistair C.
692 pencils

nice

Peter66's picture
Peter66
718 pencils

Simple and clear. I like it!!!

Inverted's picture
Inverted
193 pencils

very cool

adamrich's picture
adamrich
48 pencils

thumbs up!

rosss's picture
rosss
146 pencils
Peter66's picture
Peter66
718 pencils

It doesn't seem to be the same thing to me.
In your example someone just drove a longer way (quite stupid by the way!).
In this VW Ad the concept has definitely a bigger perspective!!

fs's picture
fs
40 pencils

This one is much simpler and thus better.

Kaifa's picture
Kaifa
136 pencils

Sorry Rosss but the one for Audi is about the pleasure to drive.
This one is different end very clear.
------------------------------------------------------------------

"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

All ears's picture
All ears
233 pencils

Nice, very nice

Olafski001's picture
Olafski001
1193 pencils

Is this a repost from a few monhts ago? i was working on this exact same thing and i skipped it because of an ad i saw here i think. Or am i completely wrong? does that ring a bell to anyone here?

mimi_g's picture
mimi_g
56 pencils

haha i really like it

EGGO's picture
EGGO
354 pencils

This has to be old. I KNOW I saw it somewhere.

You have to hate advertising in order to truly love it.

veritas's picture
veritas
90 pencils

not immediate, but very nice

Londonpride's picture
Londonpride
169 pencils

sure has been done before.
conrapunto for smart, in 2004 or 2005.

machoman's picture
machoman
40 pencils

Machoman, creative director

I totally agree with Ross. Although it's differently realized, the idea is the same... The old and overused "travel more than necessary" one!
Boring.

man thurd's picture
man thurd
76 pencils

done, redone, done, redone .... hohum.

adddd's picture
adddd
95 pencils

Again???

Kateter's picture
Kateter
2029 pencils

this isn't saying little consumption.
this is basically saying a joy of travelling.

nevertheless it's pretty boring.

sinisitu's picture
sinisitu
12 pencils

simple, strong and nice.

ANDRECHE's picture
ANDRECHE
56 pencils

yo también YA hice esta idea, buuuuuuuuuuuuuuu.

Sbubburrara's picture
Sbubburrara
21 pencils

I like it.

Sbubburrara's picture
Sbubburrara
21 pencils

Yes, I like it very much.

Why you don't like Sbubburrara?

FlyingDogs's picture
FlyingDogs
968 pencils

Cool.

Las Cosas como son's picture
Las Cosas como son
51 pencils

very done

Zeus's picture
Zeus
912 pencils

EXCELLENT

pulchinela's picture
pulchinela
1064 pencils

old idea

ZaboZaboZabo's picture
ZaboZaboZabo
595 pencils

I liked it.
Before I discovered it was done.

fred derrick's picture
fred derrick
8 pencils

simple. clever. done. boring.

camiseta's picture
camiseta
31 pencils

clever. in the 90´s

thats it's picture
thats it
12 pencils

italian quality standard!

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