36 comments

JAGGY's picture
1382 pencils
JAGGY

I had the same idea months ago for Mercedes. Why the f*** didn't I execute?

Jaggy, MICA Ahmedabad

iT-iS-i's picture
1725 pencils
iT-iS-i

Erm, because it's not worth it?

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

sloppy4's picture
1508 pencils
sloppy4

because you don't work on mercedes? just guessing.

Jet Propulsion Lab's picture
10689 pencils
Jet Propulsion Lab

Ummm, because if you did, it would end up looking JUST like this? Which I hear has been done before? But hey, it's your book...

Totto's picture
685 pencils
Totto

Hah.I know how it feels. Anyways its done before.

Alistair C.'s picture
692 pencils
Alistair C.

nice

Peter66's picture
703 pencils
Peter66

Simple and clear. I like it!!!

Inverted's picture
195 pencils
Inverted

very cool

adamrich's picture
48 pencils
adamrich

thumbs up!

rosss's picture
146 pencils
rosss
Peter66's picture
703 pencils
Peter66

It doesn't seem to be the same thing to me.
In your example someone just drove a longer way (quite stupid by the way!).
In this VW Ad the concept has definitely a bigger perspective!!

fs's picture
40 pencils
fs

This one is much simpler and thus better.

Kaifa's picture
136 pencils
Kaifa

Sorry Rosss but the one for Audi is about the pleasure to drive.
This one is different end very clear.
------------------------------------------------------------------

"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

All ears's picture
233 pencils
All ears

Nice, very nice

Olafski001's picture
1175 pencils
Olafski001

Is this a repost from a few monhts ago? i was working on this exact same thing and i skipped it because of an ad i saw here i think. Or am i completely wrong? does that ring a bell to anyone here?

mimi_g's picture
56 pencils
mimi_g

haha i really like it

EGGO's picture
354 pencils
EGGO

This has to be old. I KNOW I saw it somewhere.

You have to hate advertising in order to truly love it.

veritas's picture
90 pencils
veritas

not immediate, but very nice

Londonpride's picture
140 pencils
Londonpride

sure has been done before.
conrapunto for smart, in 2004 or 2005.

machoman's picture
40 pencils
machoman

Machoman, creative director

I totally agree with Ross. Although it's differently realized, the idea is the same... The old and overused "travel more than necessary" one!
Boring.

man thurd's picture
76 pencils
man thurd

done, redone, done, redone .... hohum.

adddd's picture
95 pencils
adddd

Again???

Kateter's picture
2028 pencils
Kateter

this isn't saying little consumption.
this is basically saying a joy of travelling.

nevertheless it's pretty boring.

sinisitu's picture
12 pencils
sinisitu

simple, strong and nice.

ANDRECHE's picture
56 pencils
ANDRECHE

yo también YA hice esta idea, buuuuuuuuuuuuuuu.

Sbubburrara's picture
21 pencils
Sbubburrara

I like it.

Sbubburrara's picture
21 pencils
Sbubburrara

Yes, I like it very much.

Why you don't like Sbubburrara?

FlyingDogs's picture
968 pencils
FlyingDogs

Cool.

Las Cosas como son's picture
55 pencils
Las Cosas como son

very done

Zeus's picture
914 pencils
Zeus

EXCELLENT

hovsep's picture
33 pencils
hovsep
pulchinela's picture
975 pencils
pulchinela

old idea

ZaboZaboZabo's picture
587 pencils
ZaboZaboZabo

I liked it.
Before I discovered it was done.

fred derrick's picture
8 pencils
fred derrick

simple. clever. done. boring.

camiseta's picture
31 pencils
camiseta

clever. in the 90´s

thats it's picture
12 pencils
thats it

italian quality standard!