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Volkswagen BlueMotion: A-B
Travel more. New BlueMotion technology. Big distances, little consumption.
Advertising Agency: DDB Milan, Italy
Executive Creative Director: Vicky Gitto
Art director: Aureliano Fontana
Copywriter: Bruno Vohwinkel
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I had the same idea months ago for Mercedes. Why the f*** didn't I execute?
Erm, because it's not worth it?
Add insult to injury then burn the candle at both ends.
because you don't work on mercedes? just guessing.
Ummm, because if you did, it would end up looking JUST like this? Which I hear has been done before? But hey, it's your book...
Hah.I know how it feels. Anyways its done before.
nice
Simple and clear. I like it!!!
very cool
thumbs up!
Done so many times.
http://adsoftheworld.com/media/print/audi_tt_map_3
It doesn't seem to be the same thing to me.
In your example someone just drove a longer way (quite stupid by the way!).
In this VW Ad the concept has definitely a bigger perspective!!
This one is much simpler and thus better.
Sorry Rosss but the one for Audi is about the pleasure to drive.
This one is different end very clear.
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"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."
Nice, very nice
Is this a repost from a few monhts ago? i was working on this exact same thing and i skipped it because of an ad i saw here i think. Or am i completely wrong? does that ring a bell to anyone here?
- Here I should have written something smarter -
haha i really like it
This has to be old. I KNOW I saw it somewhere.
You have to hate advertising in order to truly love it.
not immediate, but very nice
sure has been done before.
conrapunto for smart, in 2004 or 2005.
Machoman, creative director
I totally agree with Ross. Although it's differently realized, the idea is the same... The old and overused "travel more than necessary" one!
Boring.
done, redone, done, redone .... hohum.
Again???
this isn't saying little consumption.
this is basically saying a joy of travelling.
nevertheless it's pretty boring.
simple, strong and nice.
yo también YA hice esta idea, buuuuuuuuuuuuuuu.
I like it.
Do you like Sbubburrara?
Yes, I like it very much.
Why you don't like Sbubburrara?
Cool.
very done
EXCELLENT
What does the visual says about consumption (or it's connection with distance)?
COPY
http://www.germancarblog.com/2007/11/vw-tiguan-nice-ad.html
old idea
I liked it.
Before I discovered it was done.
simple. clever. done. boring.
clever. in the 90´s
italian quality standard!