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Volkswagen BlueMotion: A-B

Volkswagen BlueMotion: A-B
Your rating: None Average: 6.3 (24 votes)

Travel more. New BlueMotion technology. Big distances, little consumption.

Advertising Agency: DDB Milan, Italy
Executive Creative Director: Vicky Gitto
Art director: Aureliano Fontana
Copywriter: Bruno Vohwinkel

Comments

JAGGY's picture 1396 pencils

I had the same idea months ago for Mercedes. Why the f*** didn't I execute?

Jaggy, MICA Ahmedabad

iT-iS-i's picture 1731 pencils

Erm, because it's not worth it?

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

sloppy4's picture 1212 pencils

because you don't work on mercedes? just guessing.

Jet Propulsion Lab's picture 10602 pencils

Ummm, because if you did, it would end up looking JUST like this? Which I hear has been done before? But hey, it's your book...

Totto's picture 683 pencils

Hah.I know how it feels. Anyways its done before.

Intelligent ads are the need of the hour.

Alistair C.'s picture 692 pencils

nice

Peter66's picture 527 pencils

Simple and clear. I like it!!!

Inverted's picture 195 pencils

very cool

adamrich's picture 48 pencils

thumbs up!

rosss's picture 146 pencils
Peter66's picture 527 pencils

It doesn't seem to be the same thing to me.
In your example someone just drove a longer way (quite stupid by the way!).
In this VW Ad the concept has definitely a bigger perspective!!

fs's picture 40 pencils

This one is much simpler and thus better.

Kaifa's picture 134 pencils

Sorry Rosss but the one for Audi is about the pleasure to drive.
This one is different end very clear.
------------------------------------------------------------------

"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

All ears's picture 231 pencils

Nice, very nice

Olafski001's picture 991 pencils

Is this a repost from a few monhts ago? i was working on this exact same thing and i skipped it because of an ad i saw here i think. Or am i completely wrong? does that ring a bell to anyone here?

mimi_g's picture 56 pencils

haha i really like it

EGGO's picture 295 pencils

This has to be old. I KNOW I saw it somewhere.

You have to hate advertising in order to truly love it.

veritas's picture 90 pencils

not immediate, but very nice

Veritas, Milan, Italy

Londonpride's picture 131 pencils

sure has been done before.
conrapunto for smart, in 2004 or 2005.

machoman's picture 40 pencils

Machoman, creative director

I totally agree with Ross. Although it's differently realized, the idea is the same... The old and overused "travel more than necessary" one!
Boring.

Machoman, creative director

man thurd's picture 76 pencils

done, redone, done, redone .... hohum.

adddd's picture 78 pencils

Again???

Kateter's picture 1816 pencils

this isn't saying little consumption.
this is basically saying a joy of travelling.

nevertheless it's pretty boring.

sinisitu's picture 12 pencils

simple, strong and nice.

ANDRECHE's picture 46 pencils

yo también YA hice esta idea, buuuuuuuuuuuuuuu.

Sbubburrara's picture 21 pencils

I like it.

Do you like sbubburrara?

Sbubburrara's picture 21 pencils

Yes, I like it very much.

Why you don't like Sbubburrara?

Do you like sbubburrara?

FlyingDogs's picture 972 pencils

Cool.

Las Cosas como son's picture 24 pencils

very done

Zeus's picture 872 pencils

EXCELLENT

Dzsoi's picture 4558 pencils

What does the visual says about consumption (or it's connection with distance)?

pulchinela's picture 616 pencils

old idea

ZaboZaboZabo's picture 443 pencils

I liked it.
Before I discovered it was done.

fred derrick's picture 8 pencils

simple. clever. done. boring.

namaste.

camiseta's picture 31 pencils

clever. in the 90´s

thats it's picture 12 pencils

italian quality standard!

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