Volkswagen Bi-xenon lights: Deer

Bi-Xenon headlights standard on every Passat

Advertising Agency: Mudra DDB Group, Mumbai, India
Creative Directors: KB Vinod, Deepak Singh
Art Director: Deepak Singh
Copywriter: KB Vinod
Photographer: Tim Flach
Studio: Peter Bailey

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11 comments

pierrelastname's picture
pierrelastname
2869 pencils

I like

Guest's picture
Guest

very nice!

Guest's picture
Guest

If the Bi-xenon headlights are supposed to be good (i.e. light up any damn thing that gets in the way), why are the animals wearing reflective dresses?

brookjohnston's picture
brookjohnston
296 pencils

Well it's metaphor for making them easy to see

Guest's picture
Guest

My bad, yes.

Guest's picture
Guest

it's a way to show the benefit, a comic and funny one… we call it analogy

keithstoeckeler's picture
keithstoeckeler
425 pencils

Really like these.

himanshu prabhakar's picture
himanshu prabhakar
473 pencils

proud india!!

Himanshu Prabhakar

Guest's picture
Guest

Proud India? What is wrong with you?
You don't need Bi-xenon lights to know these ads are ripped off...
Before you pat yourself...just remember you're taking credibility for someone else's idea and hard work.

chanderjoshi's picture
chanderjoshi
153 pencils

Great!! Love it.

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