Volkswagen: Beetlechild

The new Beetle. When serious meets fun.
Isofix child safety points, full airbags, laser-welded body, 12 spunky colours.

Advertising Agency: Fallon, Singapore

March 2008


vidya.shankaran's picture
724 pencils

Sorry to say.. i find it far to literally depicted and bordering on grosss

prsuction's picture
17 pencils

not clear at all. Art very conflict with sub headline which telling new things.
and personally, It's too ugly child.

check the brand image again.

Rog's picture
6082 pencils

Then, again... it IS a Fallon idea. ;)

>>>> That's not an ad. THIS is an ad.

jiahsisco's picture
246 pencils

Could make a funny story. Nerd hooks up with rocker chick and they produce alien child. That niche may be expanding.

Lemurc's picture
21 pencils

Just funny, not ad enough.

Kateter's picture
2029 pencils

this reminds of a brilliant Beetle campaign 'fun on the outside, serious underneath' (or something similar).
but this doesn't come even close.

pretty boring to me.
bad execution as well.

LeeHarvey's picture
3045 pencils

Yep, DDB London did that, and won several awards with it. This is by far the worst illustration I've seen on this site.

coolburp's picture
45 pencils

why illustration

john doe's picture
john doe
1571 pencils

this is not the slightest bit VWish.

jazarah's picture
1262 pencils

nop no good

iT-iS-i's picture
1721 pencils

Tellin from the thumbnail, I was hoping it was from some hopeless ad school, but this seriously, there are no words...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

LeeHarvey's picture
3045 pencils

Yeah, and it's Fallon for cryin' out loud! Unfreakin'believable...

Alistair C.'s picture
Alistair C.
692 pencils

ugly illustration, far too literal, and it makes me think only a retarded (the result of funny meets serious) would drive that car...
bad for the brand image.

simon.gross's picture
541 pencils

That illustration makes me want to vom.

R. Rinaldi's picture
R. Rinaldi
686 pencils


yun siang orangutan's picture
yun siang orangutan
298 pencils

Gold winner - Cannes 1845

Log in or register to post comments