Volkswagen: Beetlechild

Volkswagen: Beetlechild

The new Beetle. When serious meets fun.
Isofix child safety points, full airbags, laser-welded body, 12 spunky colours.

Advertising Agency: Fallon, Singapore

Your rating: None Average: 1.8 (12 votes)

Comments

Sorry to say.. i find it far to literally depicted and bordering on grosss

www.wordsofbabel.blogspot.com

not clear at all. Art very conflict with sub headline which telling new things.
and personally, It's too ugly child.

check the brand image again.

Then, again... it IS a Fallon idea. ;)

>>>> That's not an ad. THIS is an ad.

Could make a funny story. Nerd hooks up with rocker chick and they produce alien child. That niche may be expanding.

Lemurc's picture

Just funny, not ad enough.
***
Advertising and Marketing Blog Observer - http://www.10ad.org/

this reminds of a brilliant Beetle campaign 'fun on the outside, serious underneath' (or something similar).
but this doesn't come even close.

pretty boring to me.
bad execution as well.

LeeHarvey's picture

Yep, DDB London did that, and won several awards with it. This is by far the worst illustration I've seen on this site.

why illustration

this is not the slightest bit VWish.

jazarah's picture

Tellin from the thumbnail, I was hoping it was from some hopeless ad school, but this seriously, there are no words...

Add insult to injury then burn the candle at both ends.

LeeHarvey's picture

Yeah, and it's Fallon for cryin' out loud! Unfreakin'believable...

ugly illustration, far too literal, and it makes me think only a retarded (the result of funny meets serious) would drive that car...
bad for the brand image.

Why do we need the baby?

Better illustration, lose the baby...

That illustration makes me want to vom.

Yawn

Gold winner - Cannes 1845