Volkswagen Beetle: Inside out

Built from the inside out.

Advertising Agency: AlmapBBDO, Brazil
Creative Director: Marcello Serpa
Illustrators: Adelmo Barreira, Jose Cortizo Jr
Art Directors: Joao Linneu, Bruno Prosperi
Copywriters: Renato Simoes, Roberto Pereira
Photographer: Fernando Nalon
Typographer: Jose Roberto Bezerra
Account Handler: Fernao Cosi
Marketing Manager: Paulo Sergio Kakinoff
Image courtesy of D&AD

9 comments

cwiss's picture
cwiss
74 pencils

saw this campaign at the D&AD nominations the other week. it's pretty simple stuff really. i've seen the kind of contour thing done before. it does the job i guess

philippertl's picture
philippertl
656 pencils

not very appealing ...

www.prettymorning.co.uk

erhanali's picture
erhanali
368 pencils

Different and fresh.

"Everyday is one short life"

www.erhanali.blogspot.com/

tjb1970's picture
tjb1970
488 pencils

this campaign bores me. the thought is really not all that original—'we start with the consumer in mind' is a pretty common strategy. i guees they are somewhat interesting visually, but after one i get it.

litio's picture
litio
24 pencils

Que gran campaña, simple y relevante.

WeirdDog's picture
WeirdDog
209 pencils

I like it.

Laurent's picture
Laurent
289 pencils

ok. so this one for me is the black sheep. I feel this one doesn't portray much of the targeted market. the beetle being a trendy car should maybe show a young couple, especially since this hasen't been shown before. The others on the other hand are good. the concept on the whole is quite cool but then again, a small packshot of the car itself wouldn't do any harm to the ads.

MarceloG's picture
MarceloG
820 pencils

I guess that with a very simple and clever idea AlmapBBDO sold the idea that the car was built form the inside, thinking on the passengers needs. I really like the line and the art direction. Very clever. VW, simple as always.
______________
In God I trust

Totto's picture
Totto
685 pencils

About that pope ad. One evil plot of a son of the devil 'Dan Brown' who came up with a lie that made ppl forget Gods word.
beause we never knew Gods word any way. Now the whole world beleives in a darn fictional LIE. well lsten... HEAVEN and earth nd EARTH may pass away but Gods word will never!! A glorious bright light always makes you close your eyes.

Intelligent ads are the need of the hour.

Log in or register to post comments