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14 comments

javierspuig's picture
javierspuig
12 pencils

Mmmmmm, not so smart but good art direction.

Rog's picture
Rog
6094 pencils

When there's no idea... the art direction's irrelevant.

>>>> That's not an ad. THIS is an ad.

twelve_noon's picture
twelve_noon
617 pencils

good-bye originality

(some times the chinese make me believe they have such a fresh and simple advertising attitude and other times i feel that they remake commonplace ideas...confused)

back2b's picture
back2b
191 pencils

Same as everywhere else I suppose.
There are always some creative people around...

Rog's picture
Rog
6094 pencils

Must be a Chinese thing, I suppose.
The 'Hello Kitty' of automotive?

... and suddenly I drift off into a field of poppies and hollyhocks...
where butterflies flit from care bear to care bear...
as my little pony leaps from under the rainbow... carrying an emphemeral Ellissimo!

>>>> That's not an ad. THIS is an ad.

Vicky's picture
Vicky
375 pencils

mmmmmmmmmm.... a me too from Almap's work?

jonft's picture
jonft
264 pencils

The chinese learnt from creatives fm Taiwan, Hongkong, Singapore and Malayisa. Most of the key post are held by them. fyi.

Vicky's picture
Vicky
375 pencils

Well, then, I guess they've never seen Almap's work...

erhanali's picture
erhanali
368 pencils

Spring but, so what?

"Everyday is one short life"

www.erhanali.blogspot.com/

A. J. SMITH's picture
A. J. SMITH
2838 pencils

There's nothing happening here, they just stuck a car in a pretty picture.

-----------------------------
Rules?! What rules?

Chico Ribeiro's picture
Chico Ribeiro
160 pencils

There is a concept. And the art direction is well done.
It's a pretty and colorful car, in a pretty and colorful picture for people who like pretty and colorful things.
The new beetle has enough backgrond to be advertised this way.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Hmmmm I suppose so. Could try harder though.

-----------------------------
Rules?! What rules?

rainman's picture
rainman
267 pencils

It is also a beetle/bug and since bugs in most parts of the world come out in the spring there is an idea there. I think it is a decent concept. I don't see it selling any cars though.

puppiepoppy's picture
puppiepoppy
1636 pencils

Student work. And i'm talking about those average students....not the top ones!

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