Volkswagen Beetle: Cars



Advertising Agency:

Chief Creative Officer:

Creative Director:

Creative:

Art Directors:

Copywriter: ,

Illustrators: Caroline Beckert, Liu Xinyu, Jiang Jiajia

Photography: Sheng Yan Dong Tian Zao Xing Studio

Brand Director: Nyoke Ching

Account Director: Eva Zou

Account Executive: Zhang Bo, Tommy Li

Media Director: Apple Chen

Media Planner: Jasmine Zhang

Related videos by Shutterstock

10 comments

puppiepoppy's picture
puppiepoppy
1636 pencils

Very traditional way of doing advertisements.

dico's picture
dico
332 pencils

traditional but nice...

veli's picture
veli
226 pencils

The old Beetle still looks great.

the Pun-isher's picture
the Pun-isher
228 pencils

Come on.
I bet if this was an Italian ad you guys would have ripped it to pieces.
This campaign is boring. Next!

DwayneTucker's picture
DwayneTucker
54 pencils

This point is that this campaign works; I like it. But it is a good one compared to an amazing one.

"Don't ever believe that you are better than anybody and don't ever believe that anybody is better than you." A quote from my mother.

terry127's picture
terry127
80 pencils

if anyone can read Chinese, they must know the headline really sucks.

pscs's picture
pscs
440 pencils

no, the chinese headline is actually ok. perhaps it's kinda "lost in translation".

adgoddess's picture
adgoddess
369 pencils

Which one is the new beetle?

Meghann's picture
Meghann
2 pencils

Campaign may be safe but it works. Nice product evolution.

Guest's picture
Guest

China has its own culture,foreigners are hard to understand...

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments