Volkswagen Beetle: Cars
The New Beetle: A Timeless Classic.
Advertising Agency: DMG, China
Chief Creative Officer: Dan Mintz
Creative Director: Xu Weibing
Creative: Martin Barnes
Art Directors: Ni Yuanyuan, Alan Guo
Copywriter: Leo Dong,
Illustrators: Caroline Beckert, Liu Xinyu, Jiang Jiajia
Photography: Sheng Yan Dong Tian Zao Xing Studio
Brand Director: Nyoke Ching
Account Director: Eva Zou
Account Executive: Zhang Bo, Tommy Li
Media Director: Apple Chen
Media Planner: Jasmine Zhang
Comments
Very traditional way of doing advertisements.
"Bowww Wowww"
traditional but nice...
http://dgdico.com.ar/
The old Beetle still looks great.
Come on.
I bet if this was an Italian ad you guys would have ripped it to pieces.
This campaign is boring. Next!
This point is that this campaign works; I like it. But it is a good one compared to an amazing one.
Timely Quality Modern Designs.
if anyone can read Chinese, they must know the headline really sucks.
no, the chinese headline is actually ok. perhaps it's kinda "lost in translation".
Which one is the new beetle?
Campaign may be safe but it works. Nice product evolution.
~Meghann
China has its own culture,foreigners are hard to understand...
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