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31 comments

Minimum's picture
Minimum
1496 pencils

oooooh subtle. I like it.

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

twelve_noon's picture
twelve_noon
617 pencils

elementary thinking on the logo for a brand that can afford more creativity.

teenie's picture
teenie
1894 pencils

Totally agree.

caz's picture
caz

not quite elementary

simplicity speaks more directly than frills

its harder to think of a simple idea than a complicated one that not everyone will understand.

Have Heart's picture
Have Heart
922 pencils

Nice one!

Sudhi's picture
Sudhi
6 pencils

ooops........! smart 'N' sexy.............

DreamMerchant's picture
DreamMerchant
6 pencils

It can be far better than this. I can't really have the feel the car by looking at the logo. But...really feel good about it on how these guys pull it off with this idea. I will put it as good TEAMwork? It got to be good teamwork and great public relations.Good work guys!

Bye's picture
Bye
1468 pencils

This isn't VW anymore, maybe ten years ago.

michael's picture
michael
14 pencils

GREAT IDEA.LOVE IT

spronski's picture
spronski
54 pencils

Yup, i'm deffinately going to buy the new beetle cabriolet after seeing this ... not.
For me the idea is too basic, even a bit "oldish" and says nothing at all about the car (ok, except that is has no roof).

fluffy's picture
fluffy
236 pencils

I like the simplicity of this as a creative idea, but will the majority of consumers get it?

sumbody's picture
sumbody
136 pencils

first thought…overdone

Crayon's picture
Crayon
163 pencils

i think this one is great. Simply great

x-men's picture
x-men
340 pencils

the only idea I see here is cutting de "roof" of the volkswagen`s logo to make an analogy with the cabriolet. it`s too basic.
when advertisers ends doing something with the brand`s logo it`s because there`s a dangerous lack of ideas.

Punch's picture
Punch
614 pencils

Es verdad, se quedaron en la primera idea. Además, sirve para hablar de cualquier modelo Cabriolet de la marca VW. Hace falta personalidad Beetle.

"Aquí también se opina en español y em português".

"no silencies lo que no sabes expresar".

Kin's picture
Kin
86 pencils

for award purposes...who doesn't know a cabriolet is topless...what else does it says that I don't know...ain't buying the car beause of this ad...but it'll be cool if the logo on the actual car is done like that...

Vicky's picture
Vicky
375 pencils

Deamasiado fácil. To easy. No se ve que hayan seguido pensando despues de esta idea.
Además no creo que ningún logo se deba alterar de ninguna manera.

oshe's picture
oshe
852 pencils

o no, o no, es un chispazo, i dont like it

··o.s.h.e··

BRASILEIRO-NATO's picture
BRASILEIRO-NATO
26 pencils

NOT GOOD!

vincent's picture
vincent
28 pencils

I like the new beetle cabriolet:=)

puppiepoppy's picture
puppiepoppy
1636 pencils

If you have ever dabble your hands to work on a VW account before, you'll bet that this ad is a scam ad (or layout ad, whatever you called it); that hasn't been published before and will never be accepted by client. VW global corporate doesn't allow any mucking around with their logo, whatsoever.

So, I guess this ad remains in the dream....in this case, Blue dream.

kc_brock's picture
kc_brock
703 pencils

smart&simple.
very nice.

rd

tigor's picture
tigor
48 pencils

VW ads always amuse me.

Not this one, sorry.

Beatboxer's picture
Beatboxer
1519 pencils

As a teacher taught me in school, KISS!

Keep It Simply Stupid, or... Keep It Stupidly Simple.

I like it.

michael's picture
michael
14 pencils

good idea, i like it.

sioux's picture
sioux
2 pencils

do things new,do new things

it seem like an ipod 10% off's campaign,but i like it

DreamMerchant's picture
DreamMerchant
6 pencils

Oh...any another...it still can be far far better...think harder...hint...hint....

DreamMerchant's picture
DreamMerchant
6 pencils

Oh...any another...it still can be far far better...think harder...hint...hint....

Rog's picture
Rog
6094 pencils

Very VW idea. But it's not enough.
Time for a change from the expected logo play?

>>>> That's not an ad. THIS is an ad.

Phil's picture
Phil

its not really ok to play with logos...
dont get me wrong this ad gives u an 'oooh cool' feeling coz u figured it out and yes u r happy
but after about 1minute that goes away-it needs something-maybe a pic of the beetle underneath or somethin ;p

minimaloid's picture
minimaloid
123 pencils

"Niño, traeme una caña que ya he terminado la pieza!!"

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