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Volkswagen Beetle Cabriolet: Logo

Volkswagen Beetle Cabriolet: Logo
Your rating: None Average: 9.3 (3 votes)

The new beetle cabriolet.

Advertising Agency: Bluedream Ad, Shanghai, China
Creative Director/Copywriter: Michael Cheung
Art Director: Dan

Comments

Minimum's picture 1496 pencils

oooooh subtle. I like it.

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

twelve_noon's picture 590 pencils

elementary thinking on the logo for a brand that can afford more creativity.

teenie's picture 1910 pencils

Totally agree.

caz's picture

not quite elementary

simplicity speaks more directly than frills

its harder to think of a simple idea than a complicated one that not everyone will understand.

Have Heart's picture 922 pencils

Nice one!

Sudhi's picture 6 pencils

ooops........! smart 'N' sexy.............

DreamMerchant's picture 6 pencils

It can be far better than this. I can't really have the feel the car by looking at the logo. But...really feel good about it on how these guys pull it off with this idea. I will put it as good TEAMwork? It got to be good teamwork and great public relations.Good work guys!

Kris's picture 1486 pencils

This isn't VW anymore, maybe ten years ago.

michael's picture 14 pencils

GREAT IDEA.LOVE IT

michael

spronski's picture 54 pencils

Yup, i'm deffinately going to buy the new beetle cabriolet after seeing this ... not.
For me the idea is too basic, even a bit "oldish" and says nothing at all about the car (ok, except that is has no roof).

fluffy's picture 240 pencils

I like the simplicity of this as a creative idea, but will the majority of consumers get it?

sumbody's picture 136 pencils

first thought…overdone

Crayon's picture 171 pencils

i think this one is great. Simply great

x-men's picture 340 pencils

the only idea I see here is cutting de "roof" of the volkswagen`s logo to make an analogy with the cabriolet. it`s too basic.
when advertisers ends doing something with the brand`s logo it`s because there`s a dangerous lack of ideas.

Punch's picture 565 pencils

Es verdad, se quedaron en la primera idea. Además, sirve para hablar de cualquier modelo Cabriolet de la marca VW. Hace falta personalidad Beetle.

"Aquí también se opina en español y em português".

"no silencies lo que no sabes expresar".

Kin's picture 86 pencils

for award purposes...who doesn't know a cabriolet is topless...what else does it says that I don't know...ain't buying the car beause of this ad...but it'll be cool if the logo on the actual car is done like that...

Vicky's picture 377 pencils

Deamasiado fácil. To easy. No se ve que hayan seguido pensando despues de esta idea.
Además no creo que ningún logo se deba alterar de ninguna manera.

oshe's picture 731 pencils

o no, o no, es un chispazo, i dont like it

··o.s.h.e··

BRASILEIRO-NATO's picture 26 pencils

NOT GOOD!

vincent's picture 28 pencils

I like the new beetle cabriolet:=)

puppiepoppy's picture 1582 pencils

If you have ever dabble your hands to work on a VW account before, you'll bet that this ad is a scam ad (or layout ad, whatever you called it); that hasn't been published before and will never be accepted by client. VW global corporate doesn't allow any mucking around with their logo, whatsoever.

So, I guess this ad remains in the dream....in this case, Blue dream.

"Bowww Wowww"

kc_brock's picture 694 pencils

smart&simple.
very nice.

rd

tigor's picture 48 pencils

VW ads always amuse me.

Not this one, sorry.

Awards Arouse Anything

Beatboxer's picture 1523 pencils

As a teacher taught me in school, KISS!

Keep It Simply Stupid, or... Keep It Stupidly Simple.

I like it.

michael's picture 14 pencils

good idea, i like it.

michael

sioux's picture 2 pencils

do things new,do new things

it seem like an ipod 10% off's campaign,but i like it

do things new,do new things

DreamMerchant's picture 6 pencils

Oh...any another...it still can be far far better...think harder...hint...hint....

DreamMerchant's picture 6 pencils

Oh...any another...it still can be far far better...think harder...hint...hint....

Rog's picture 6110 pencils

Very VW idea. But it's not enough.
Time for a change from the expected logo play?

>>>> That's not an ad. THIS is an ad.

Phil's picture

its not really ok to play with logos...
dont get me wrong this ad gives u an 'oooh cool' feeling coz u figured it out and yes u r happy
but after about 1minute that goes away-it needs something-maybe a pic of the beetle underneath or somethin ;p

minimaloid's picture 121 pencils

"Niño, traeme una caña que ya he terminado la pieza!!"

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