Black with red leather. The New Beetle Limited Edition.
Advertising Agency: DDB, Milan, Italy
Creative director: Vicky Gitto
Art Director: Massimo Valeri
Copywriter: Vicky Gitto
Photographer: Winkler & Noah
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Comments
Someone please tell me what I'm missing here.
errr....SOS! someone, please shed some light here...
The shape of the car (beetle) is the colour of the lipstick.
god help us all if you're right...
Italians should have advertising agencies from somewhere else!!!
FER.
no brand relevance...weak
The lips look like the shape of the car, so my brain is telling me the car is red while the copy is telling me the interior is red. I get it, in the end, but it was a confusing trip.
if you look closely, you see the closed eyes of the woman. seems like she'll open them at any moment. how creepy. interesting idea though.
At least they're having a crack. :)
If anyone out there enjoys smoking, gesticulating and arguing...
have THEY got a CD gig for YOU!
>>>> That's not an ad. THIS is an ad.