Volkswagen: Bears

12 Million children have slept in its seats.
New Golf. Born with experience.

Advertising Agency: Fogel Ogilvy, Israel
Creative Director: Guy Goren
Art Director: Tomer Zakai
Copywriter: Neer Perach
3D artist: Yaniv Shahar
Photographer: Yoram Ashheim
Published: January 2009

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13 comments

regrat's picture
regrat
302 pencils

michael jacksons car. :-)

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I would never promote Coca Cola.

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I would never promote Coca Cola.

sayme's picture
sayme
50 pencils

lol ;)

Guest's picture
Guest

I see, you will only promote Coke!!!!

everartz's picture
everartz
7611 pencils

the entire campaign doesnt appeal to me except for the retouching here and there, but the message is well contradicted and not a firm one,as the layout isnt giving the oomph to associate properly with the over promising headlines in the series... i'd give it 4/10
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Everartz

| Everartz |

Guest's picture
Guest

The campaign only looks cute but doesnt sell any of the advantages VW could have gained through its years of experience. The bear, cd, ring etc.can be virtually linked to peoples experience in any other car, not just VW.This looks like a tall claim.The campaign has failed to spell out any of the technical/design superiority VW could have added to its credit based on its track record. The TG needs a profound reason to take a serious look at these cars. Just doesnt sell the product.

AdvMan's picture
AdvMan
299 pencils

disaster philosophy.

Marka açısından çok saçma bir hayat görüşü olmuş.
Duygusallık noktasını marka ile bağdaştırmaya çalışırken resmen sıçmışlar.

İyi Reklam, Kötü Reklam
www.fikirbenim.blogspot.com

Wadih A3's picture
Wadih A3
256 pencils

crea un buen vinculo emocional con el target! I LIKE IT

sneakyhands's picture
sneakyhands
1857 pencils

passengers enter. time passes. clawing and gnashing of teeth. more time passes. legion of cute teddy bears spill out from car and advance.

Guest's picture
Guest

This campaign is italian, what are you doing guys?
Now you submit adaptation of international campaigns.

Guest's picture
Guest

When I first saw this one (after seeing the others in the series), I thought it meant X million children were conceived in the backseats... : D

Guest's picture
Guest

Israel!??????????????

Guest's picture
Guest

advertisment only reason to exist is to increase sales, ads are aimed to regular people not advertisers, or wanna be advertisers, jerks that believe they are gods of creativity. If it sales it's creative. David Ogilvy. This ad has a lot of insight and is cute.

toalr2's picture
toalr2
30 pencils

@ guest "advertisment only reason to exist is to increase sales,"

it does so by catching the attention of its intended audience, the ad is poor, it doesn't provoke thought. Most people would glance at it, pay no attention and flick the page. It's neither creatively clever, nor visually appealling. It's weak.

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