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Bear

Agency: 
Published/Aired: 
April 2010
Description: 

Print advertisment created by DDB, Germany for Volkswagen, within the category: Automotive.

Advertising Agency: DDB, Berlin, Germany
Agency Producer: Bernd Bluhme
Chief Creative Officer: Amir Kassaei
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Creative Directions: Till Eckel, Johannes Hicks
Art Direction: Lisa Berger
Copywriter: Ingo Isabettini, Manuel Wenzel
Production company: Wanda Berlin
Executive producer: Fabian Barz

Comments (5)

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Highest Rated

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

I think the insight is quite good and the creative idea interesting, but the execution is a bit out there...

Shoo!

This is what happens when you have one too many late night, drug induced brainstorms...

pez's picture
pez
Activity Score 1804

Why's this in print? btw, strange approach...

shahidali's picture
shahidali
Activity Score 4069

'drifting away' could have been portrayed in a better way. doesn't go with the brand personality of VW. to me, its an opportunity lost.

shahid

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice

Adaddicted's picture
Adaddicted
Activity Score 3435

why is it in print....??? should be in the bin! ;-))

withalltherespects

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

I think the insight is quite good and the creative idea interesting, but the execution is a bit out there...

Shoo!

This is what happens when you have one too many late night, drug induced brainstorms...

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