Volkswagen: BBQ

Longer between fill ups. Golf BlueMotion.
BlueMotion saves you fuel in lots of ways. A Start/Stop system turns your engine off when not needed, regenerative braking stores energy when you brake and longer gear ratios increase economy. All together they mean fewer visits to the petrol station and an impressive 107g/km CO2.

Advertising Agency: DDB London, UK
Executive Creative Director: Jeremy Craigen
Art Director: Rob Messeter
Photographer: David Harriman
Copywriter: Mike Crowe