Volkswagen: Bat

Daylight vision. The Bi-Xenon headlights from Volkswagen.

Advertising Agency: DDB Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Stefan Schulte
Art Directors: Judith Baumgartner, Cindy Huchatz
Copywriter: Nina Faulhaber
Graphic Design: Nilgün Kayapinar-Yikici, George König
Published: January 2010

23 comments

Reality Check's picture
Reality Check
1804 pencils

So silly and so over-the-top, that it's hard not to fall under the spell of its exaggerated glare.

pez's picture
pez
1800 pencils

I like this a lot, the benefit is clear, calls your attention, and the art is very good... good job!

TommyO's picture
TommyO
1866 pencils

Nice idea, but such an ugly bat.

cozz20_1's picture
cozz20_1
87 pencils

Ha ha!

thedesignaddict's picture
thedesignaddict
5415 pencils

Smart, fresh and clear.

Guest's picture
Guest

nice photo but idea is old

Guest's picture
Guest

Done by jwt Dubai 2 years ago

Disco Munky's picture
Disco Munky
3900 pencils

Poor.

Doin' it for the points

AssassinX's picture
AssassinX
1329 pencils

This made me laughing.
Quite exaggerating but I love this idea!

dollypoppin's picture
dollypoppin
1423 pencils

I needed to see the whole series to finally appreciate it.

---------
"Nihil sub sole novum"

Anonymous Author's picture
Anonymous Author
1541 pencils

Highly competent.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

fabgeekling's picture
fabgeekling
24 pencils

I wouldn't associate a bat to "daylight" vision. The only hint in the picture that it's night is the moon. Bats don't see in the day... and they use an internal sonar system to figure out movement at night.

Aren't Germans familiar with the expression... blind as a bat? DOH!

Guest's picture
Guest

i dont think that the bat stands for the good vision. its just an indicator for nighttime. because you dont see them that much at daytime. aren't you familiar with this fact...???

art.vs.commerce's picture
art.vs.commerce
566 pencils

whole serious is cliche

Guest's picture
Guest

The idea is sound, but the execution lets it down...

dsklan's picture
dsklan
1927 pencils

done and poor photoshop...

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

all three, are some kind of gad awful, stock-photography mish-mash.
Clumsily cobbled together with little appreciation, for .... well ... where do I start, light, perspective, movement, etc..etc..

there are few things that I like less than these!
can I give minuses ?

s1bs's picture
s1bs
399 pencils

good enough for me.

pajaro's picture
pajaro
69 pencils

Good job

Guest's picture
Guest

Reminds me of this Student work done by Miami Ad School Hamburg http://www.newcreatives.com/work/1216078188/1217807201.jpg

Guest's picture
Guest

seems to me that ddb berlin likes to be inspired by student work coming from germany huh!?

Guest's picture
Guest

nice composing ! love it

Guest's picture
Guest

i like

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