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Bad part, 2

Agency: 
Published/Aired: 
October 2011
Description: 

A bad part affects the entire system.
Volkswagen original parts.

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Bruno Prosperi
Copywriter: Renato Simoes

Comments (14)

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Highest Rated

pierrelastname's picture
pierrelastname
Activity Score 2869

same the same!

andylefty's picture
andylefty
Activity Score 4535

Prefer this one.

pierrelastname's picture
pierrelastname
Activity Score 2869

same idea, same agency, just different brand.... but PEPSI WAS FIRST!
http://adsoftheworld.com/media/print/pepsi_light_gym_exercises_3

Taylormade's picture
Taylormade
Activity Score 408

Not really the same agency... it's hard to keep track of what every BBDO in every country is doing.

Also, their visuals are similar, but the message and reason for the visual are quite different.

pierrelastname's picture
pierrelastname
Activity Score 2869

same the same!

morse's picture
morse
Activity Score 17364

It's nice, but not original.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pierrelastname's picture
pierrelastname
Activity Score 2869

It is a shame that same agency do the same work... isn't it? even Pepsi got Cannes this year....

zäpp's picture
zäpp
Activity Score 11

it's great!

stewart76's picture
stewart76
Activity Score 234

Recycled idea?

Temple's picture
Temple
Activity Score 11337

The same creative device does not necessarily mean the same creative idea. Otherwise, there should be no award shows, since more or less, all creative devices have been used.

kleenex's picture
kleenex
Activity Score 43398

does not work for me.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

The old 'black sheep' approach is a bit formulaic for VW, isn't it?

The Jobless Writer
Will Think for Salary

anoldasgupta's picture
anoldasgupta
Activity Score 85

nice concept........i really appreciate the presentation.........:)

noknoriano's picture
noknoriano
Activity Score 73

the repetition game again?

DarkSide's picture
DarkSide
Activity Score 1066

Both Pepsi and VW copies from the same original: http://alturl.com/fbrya

Joe La Pompe on you!!!

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