Volkswagen: Back

Advertising Agency: DDB, Dubai, UAE
Creative Director / Copywriter: Rishad Lawyer
Art Director: Guilherme Pecego


Bundy Agency's picture
Bundy Agency
597 pencils

anyone know the translation

pierrelastname's picture
2869 pencils

it says sorry for the bad idea !

hadrianapolis's picture
733 pencils

Ramadan is the name of a month which is celestial for muslims and the shape of crescent is a symbol for islam. So the ad made for a kind of celebration.

Wordnerd's picture
6660 pencils

oh god, you're right! horrible..

floydeepurple's picture
349 pencils

a super duper forced idea...

CR_AD's picture
413 pencils

very bad idea, bad photoshop !

STRTLRS's picture
1607 pencils

I find it hard to believe that VW cranks so many ads every week; they must have a bottomless pot of gold for a budget. Or maybe there's a bunch of people posting fake-ass, student level ads on here... I think it's the latter.

I think, therefore... yeah.

CGilb09's picture
572 pencils

...Or it could just be that there is an entire world that requires VW ads, not just your country?

Tweet tweet: @ThisAbility

LeeMoh's picture
424 pencils

“Ramadan Kareem” means Ramadan is generous, opulent and blessing.

This is the traditional greeting sentence used during the lunar month, Ramadan, in which Muslims fast.

Being a lunar month, the most obvious visual symbolizing it is the crescent.

These ads – related to tradition and religion – mislead or don’t deliver the message if they are out of the box. To work they simply have to be traditional on their own.

I work for a well known international brand the Middle East and we do approx the same thing for them during Ramadan which is going to start in 10 days. And yes I believe VW would do the same.

hadrianapolis's picture
733 pencils

Such as this Levis ad...

in the ad the thousands of Muslim performing Salat (salat is religious devotion in islam)

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Guest commenter

worst VW ad...

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