Volkswagen: Art / Piano

Founding esplanade partner

The aim of this campaign is to announce Volkswagen as a founding partner to Esplanade, Singapore's premier arts centre. An evolution of the previous year's campaign, these ads draw a parallel between the passion of artists towards their craft and that of Volkswagen towards its engineering (Piano, conductor Abstract painting).

Credit: Fallon, Singapore; AD: David Seah; Writer: Craig Howie

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5 comments

pandashekki's picture
pandashekki
50 pencils
koraysa's picture
koraysa
77 pencils
jonft's picture
jonft
264 pencils

Very bad art direction, probably done by a student...

Wordnerd's picture
Wordnerd
6662 pencils

i also dont think it's bad. i'm not getting why there is that blurring effekt, but its a nice way to show a mechanic doing his work with passion. it whould be cool if the background was a real workshop, that looks like an opera using such spotlights.

Black.Rainbow.'s picture
Black.Rainbow.
162 pencils

at least i like it!

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