Volkswagen: Art / Conductor
Founding esplanade partner
The aim of this campaign is to announce Volkswagen as a founding partner to Esplanade, Singapore's premier arts centre. An evolution of the previous year's campaign, these ads draw a parallel between the passion of artists towards their craft and that of Volkswagen towards its engineering (Piano, conductor Abstract painting).
Credit: Fallon, Singapore; AD: David Seah; Writer: Craig Howie



4 Comments
what is he holding?
What? This is so unlike Volkswagen and it looks stupid.
Who are these creatives anyway? Hope they stop doing such ads, certainly one of the worst I have to say.
bad art direction. conductor in engineer's uniform could work better. are these real ads anyway? show us the previous year's campaign.