Volkswagen Area View System: Wide Streets

Life counts for much. Slow down.

Due to Volkswagen Area View System, providing 360 degrees exterior view of surroundings, there is a lot more space to drive in the city. Narrow alleys become highways due to increased safety of maneuvering.

Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Directors: Anze Jereb, Dima Tsapko
Art Director: Dima Tsapko
Copywriter: Nadya Skrynnyk
Illustrator: Dima Tsapko
Published: March 2011

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13 comments

Hibon's picture
Hibon
3731 pencils

I'm so tired of this kind of work!

Simple ideas are the best !

DarkSide's picture
DarkSide
1068 pencils

Unspoken rule of adsoftheworld:
If your ad is not clear, help it when "naming" the ad.

TommyO's picture
TommyO
1866 pencils

Boring.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

I can see the idea, but needs different execution.

pierrelastname's picture
pierrelastname
2869 pencils

done million of times....

rurorjuror's picture
rurorjuror
738 pencils

Should you be more exact, please?

pierrelastname's picture
pierrelastname
2869 pencils

same idea but much more well executed: cannes by the way it was!
http://adsoftheworld.com/media/print/fiat_stilo_racing_spain?size=_ori...

Blashyrkh's picture
Blashyrkh
32701 pencils

The message is clear. Roads are wider than normal. An ok ad, not targeted to everyone I guess.

trikes's picture
trikes
64 pencils

if this is day to day, I recognize the effort but not for showcasing.

iambusy's picture
iambusy
2219 pencils

if they would have shown the best route on it, which is without traffic and wide, how would it be

busy.

dadada's picture
dadada
1719 pencils

i think i'll go for the "i don't get it" comment :)

Everybody is creative, be yourself.

Glut's picture
Glut
3947 pencils

next.

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