Volkswagen Area View System: Scout

Every angle matters.
Area View System.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Directors: Bruno Prosperi, Renato Simões
Copywriter: Renato Simões
Art Directors: Bruno Prosperi, Tiago Pinho
Photographers: Marcus Hausser / Banco De Imagens, Getty Images, Shutterstock
Art Buyers: Teresa Setti, Paula Feijo
Account Supervisors: Gustavo Burnier, Filipe Bartholomeu, José Lopes, Isabela Crepaldi, Johana Quintana
Planners: Cintia Gonçalves, Sergio Katz

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12 comments

certaintly's picture
certaintly
4060 pencils

funny

but confusing

somecopywriter's picture
somecopywriter
1099 pencils

Really nice idea. Beautifully executed too. I love it when a solid product benefit is brought to life with fresh art direction. And just the perfect amount of copy.

Inkwell's picture
Inkwell
148 pencils

I agree. Maybe they're trying to get back to the iconic "Think small." gestalt.

jackblack's picture
jackblack
2261 pencils

Not the best VW ad.

kleenex's picture
kleenex
26786 pencils

I agree.

damnson's picture
damnson
3761 pencils

Yeah.

pierrelastname's picture
pierrelastname
2869 pencils

good...just because is Almap BBDO? completely disagreed.

wave's picture
wave
328 pencils

i agree with you!!!!

DesignDine's picture
DesignDine
1316 pencils

Well.... lot better than the other Mercedes though! ;)

ladycopywriter 's picture
ladycopywriter

Uh this looks like exactly like an outtake from Wes Anderson's Moonrise Kingdom? Super original guys...

NY Belfry's picture
NY Belfry
1045 pencils

Witty.

On Creative's Side's picture
On Creative's Side

Being inspired by others is a good thing, just as long as it's not a complete rip off....which this is not. This is well concepted and art directed. And yes, much better than Mercedes "Hear what you can't see" campaign.

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