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26 comments

Arcasm's picture
Arcasm
8 pencils

drivers wanted to...make snow angels? i don't get what point they're trying to make? the car IS an angel, so it drives well? cool art direction, just not sure where they are going with the whole snow angel thing...

SanBruno's picture
SanBruno
20 pencils

This is an old ad ain't it?

ivan's picture
ivan

Yes, not recent.

Ivan Raszl, admin of AotW

Qbird's picture
Qbird
142 pencils

OMG...
this looks like a sanitary pad!!!!!

chirp chirp chirp...

ivanlim's picture
ivanlim
262 pencils

i don't think it's about snow angels.
look... there are no footprints.
as thought the drivers stopped the car,
opened the door, decided, 'heck, the VW is too fun to get out off.
let's just keep driving.'

i think.

addyhoch10's picture
addyhoch10
2592 pencils

good point! if this is the idea behind it, nice ad but a bit too complicated. anyway, i like it

popdistortion's picture
popdistortion
1596 pencils

That would have been a great idea but I doubt they thought of that.

Leonardo Pastacaldi's picture
Leonardo Pastacaldi
32 pencils

there's so much snow that if u open the doors u leave the traces. Volkswagen can drive anyway.

Desi's picture
Desi
1052 pencils

I agee with the first guy, though this campaign got a few big awards it has got nothing to do with 'drivers wanted', or it has? Can someone help please???

Leonardo Pastacaldi's picture
Leonardo Pastacaldi
32 pencils

Drivers wanted is the Volkswagen's payoff, not the headline of the campaign, so it doesn't need to have something to do with the visual; in my opinion.

squirrely's picture
squirrely
316 pencils

It's conjuring up images of childhood to say that the VW is a fun car. It's more about the feeling than a direct communications of the vehicles features.

Mo's picture
Mo
648 pencils

I like it.
To me the ad says:
Drivers stopped the car, for a while. It snowed heavily.
opened the door, closed. Kept going without getting stuck in the snow.
uh..hmmm.

ripster's picture
ripster
152 pencils

conclusion: so many different opinions can only make a shiittty ad

if that dirty jewel relates to something, that we haven't seen or don't remember, then yeah, it might be good, but other than that it has no distinctive meaning

ripster's picture
ripster
152 pencils

Advertiser VOLKSWAGEN
Productor Service VOLKSWAGEN BEETLE
Title VW SNOW ANGEL AD
Agency ARNOLD COMMUNICATIONS
Copywriter SHANE HUTTON
Account Supervisor TIM VACCARINO
Creative Director ALAN PAFENBACH
Photographer STEVE BRONSTEIN
Illustrator PETER LEVINS
Category 11.Cars
Country USA

ivan's picture
ivan

Cool. Thanks ripster!

Ivan Raszl, admin of AotW

njae's picture
njae
68 pencils

this ad holds no logic.

looks as if the car hovered all the way to the middle of the street where it eventually stopped for a sec, with its tyres dragging in the snow along the way, causing those tyre marks, then lowered itself into the snow, had so-called angels enter the car, hovered above air yet again and drove off the page, with its tyres still draggin away in the snow.

and even if this ad was logical in the least, this sure is one shitty ad.

B128's picture
B128
392 pencils

It would make more sense if the car model is VW Angel.... or something..

lisawesa's picture
lisawesa
71 pencils

the car stopped to make snow angels. its about the car being fun.

jkschlitz's picture
jkschlitz
48 pencils

That's what I got out of it. Not all ads have deep messages.

rainman's picture
rainman
267 pencils

exactly, people are looking too deep into it. It is a fun visual that goes with the brand.

Bianconiglio's picture
Bianconiglio
406 pencils

sorry, didn't understand it

Ad_Man's picture
Ad_Man
828 pencils

oh!! i get it!! drivers wanted because amost all drivers were killed in a vw beetle. i'm so clever.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture
Guest

drivers wanted because the campaign was built on the tag line " On the road of life, there are passengers and drivers. Drivers wanted." Referring to people who "make a change" not only "pass through life".
I agree with most of you that this one is about the car being fun

Hiperion's picture
Hiperion
3138 pencils

I am a Shane Hutton´s fan. So...why did create this?
I can´t believe it..

Rainy's picture
Rainy
12 pencils

It's about air-condition, isn't it? Otherwise the footprints doesn't make sense.

Fre1He1T's picture
Fre1He1T
387 pencils

Volkswagen CI? … NOPE

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