Volkswagen Amarok: Luxury meets Labour, 1

Luxury meets labour. The Amarok.

Advertising Agency: Grabarz & Partner, Germany
Creative Directors: André Price, Jan-Florian Ege
Art Direction: André Price
Graphic Designers: Sönke Jansen, André Price
Copywriter: André PriceJan-Florian Ege
Account Managers: Anissa Ghanem, Malin Beckmann
Art Buying: Anna Simdon
Produktion: Oliver Fleischer
Post Production / 3D: GLOSS Postproduction
Handbag Designer: Frieda Bellmann

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12 comments

Ad Cheese's picture
Ad Cheese
134 pencils

Simple but great Idea. Nice Artwork!

Edoftheworld's picture
Edoftheworld
161 pencils

Too literal. Weak.

Ad Cheese's picture
Ad Cheese
134 pencils

you are awesome man.

Andrej Troha's picture
Andrej Troha
613 pencils

@Edoftheworld: You must be new to this business. The point of advertising is not creating super-smart, oh-fuck-how-clever-i-am, cannes-lion-winning, semi cryptic ads that only a few understand. Average consumer will give you 1.5 seconds of their time when flipping thru magazine or driving by a billboard. That’s it. That’s all the time you have to convey the message and grab attention. And yes, advertising is mostly literal, with some clever (and occasionally humorous) twists. It’s not art, it’s a craft at best with lots of psychology thrown in. The goal of advertisers is to move a client’s product and build his brand. If you want art, interpretation, introspective and deep thoughts, go to an art gallery, read a book or watch Dogme 95 film.

andylefty's picture
andylefty
4537 pencils

Surely the guy can express his opinion without being told he 'must be new to the business'.

Andrej Troha's picture
Andrej Troha
613 pencils

Surely I can express my opinion without being told how to express it.
Plus: “you must be…” is an assumption, “you are…” is a statement. Not quite the same thing.

schizogal's picture
schizogal
17 pencils

My favorite visual! Great concept!

Andrej Troha's picture
Andrej Troha
613 pencils

Best in series.

morse's picture
morse
15972 pencils

This is the best indeed.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

riyelam's picture
riyelam
370 pencils

This one relates with relity also... they are carry bags for the instrument not the covers

learningcurve's picture
learningcurve
183 pencils

Don't know if the simplicity is an advantage, or just makes it too boring.

jbuckingham's picture
jbuckingham
749 pencils

I've seen a lot of "something meets something else" and a combined mash up visual, that's all

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