Volkswagen Amarok: Goat

45º hill climbing ability. Volkswagen Amarok.

Advertising Agency: McCann, Istanbul, Turkey
Chief Creative Officer: Folker Wrage
Creative Group Head: Taygun Dömbekcioglu
Sr. Art Director: Çaglar Cengiz
Copywriter: Pinar Cingöz
Retoucher: Çaglar Cengiz
Account Director: Funda Hergül
Account Manager: Isil Uygur
Account Executive: Firat Alagözlü


morse's picture
16466 pencils

Similar but a different concept. On your example the goat is looking up at the car. Here the 45 degree angle is emphasized.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Ramat Ajala's picture
Ramat Ajala
649 pencils

4x4 and goat... this link was done so many times.

pierrelastname's picture
2869 pencils


somecopywriter's picture
1106 pencils

Same, same but different, I like it because it shows the exact product benefit in a memorable way.

gadgets's picture
1063 pencils

I don't like the link between WV and a ... goat

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