Volkswagen Amarok: Goat

45º hill climbing ability. Volkswagen Amarok.

Advertising Agency: McCann, Istanbul, Turkey
Chief Creative Officer: Folker Wrage
Creative Group Head: Taygun Dömbekcioglu
Sr. Art Director: Çaglar Cengiz
Copywriter: Pinar Cingöz
Retoucher: Çaglar Cengiz
Account Director: Funda Hergül
Account Manager: Isil Uygur
Account Executive: Firat Alagözlü

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6 comments

morse's picture
morse
16013 pencils

Similar but a different concept. On your example the goat is looking up at the car. Here the 45 degree angle is emphasized.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Ramat Ajala's picture
Ramat Ajala
622 pencils

4x4 and goat... this link was done so many times.

pierrelastname's picture
pierrelastname
2869 pencils

zzzzzzz

somecopywriter's picture
somecopywriter
1106 pencils

Same, same but different, I like it because it shows the exact product benefit in a memorable way.

gadgets's picture
gadgets
1063 pencils

I don't like the link between WV and a ... goat

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