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Volkswagen AG: Fast

Volkswagen AG: Fast
Your rating: None Average: 5.3 (43 votes)

From 0 to 100 in 6.9 seconds. The new Golf GTI.

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Art Directors: Christoph Stricker, Julia Elbers
Copywriters: Henning Patzner, Timm Weber, David Wegener
Illustrator: Mick Brownfield

16 Comments

john.lighttern's picture 216 pencils

Do you know what I hate more about these scams for fast cars? Is that if in every ad they were really launching a "new golf GTI", there would be a thousand of different models.

And using illustrations is old by the way.

munirgee's picture 456 pencils
Guest's picture

Typical Lichtenestein, Superb.

But here ain't, that good illustrated.

alexander_bickov's picture 3323 pencils

Love this art style

Juan Cabral's picture 713 pencils
7

This is nice and high profile.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

royschellekens's picture 396 pencils

Ow my god, exact same image in my portfolio for Clearasil

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Jumo's picture 598 pencils

Ahah !!

---
Jumo,
Art Director FP7 Morocco

royschellekens's picture 396 pencils

Clearasil. Loose the pimples! :-)

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Gistroff's picture 13 pencils

The idea may not be altogether too fresh but the execution is very stylish.

Guest's picture
3

Dear makers of this ad,

learn from your colleagues at DDB and look at what unique and creative work they did for VW blue motion. (money stamp).

This ad above for the GTI borrows an overused creative pattern and strategy.
If I would have to guess I would say it is scam. I bet I will never see this one running in Germany.

Cheers
pope

braindance's picture 36 pencils

i think only creative types would get the concept, otherwise it's useless

JavierGarza's picture 139 pencils
10

excelente
me agrada mucho el arte del anuncio

diferente a las otras campañas de VW

ericofthedead's picture 64 pencils
7

love the pop art, VW has brought some interesting global ads to the table this past year.

willy wonka's picture 137 pencils

Nice

fondafo's picture 418 pencils

I don't get it , could someone get me out of it?

rainvalen's picture 23 pencils

Not bad idea, but poor execution

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