Volkswagen AG: Fast

From 0 to 100 in 6.9 seconds. The new Golf GTI.

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Art Directors: Christoph Stricker, Julia Elbers
Copywriters: Henning Patzner, Timm Weber, David Wegener
Illustrator: Mick Brownfield

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16 comments

john.lighttern's picture
john.lighttern
216 pencils

Do you know what I hate more about these scams for fast cars? Is that if in every ad they were really launching a "new golf GTI", there would be a thousand of different models.

And using illustrations is old by the way.

munirgee's picture
munirgee
454 pencils

agree...

Guest's picture
Guest

Typical Lichtenestein, Superb.

But here ain't, that good illustrated.

alexander_bickov's picture
alexander_bickov
3279 pencils

Love this art style

Juan Cabral's picture
Juan Cabral
709 pencils

This is nice and high profile.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

royschellekens's picture
royschellekens
390 pencils

Ow my god, exact same image in my portfolio for Clearasil

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Jumo's picture
Jumo
592 pencils

Ahah !!

---
Jumo,
Art Director FP7 Morocco

royschellekens's picture
royschellekens
390 pencils

Clearasil. Loose the pimples! :-)

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Gistroff's picture
Gistroff
13 pencils

The idea may not be altogether too fresh but the execution is very stylish.

Guest's picture
Guest

Dear makers of this ad,

learn from your colleagues at DDB and look at what unique and creative work they did for VW blue motion. (money stamp).

This ad above for the GTI borrows an overused creative pattern and strategy.
If I would have to guess I would say it is scam. I bet I will never see this one running in Germany.

Cheers
pope

braindance's picture
braindance
36 pencils

i think only creative types would get the concept, otherwise it's useless

JavierGarza's picture
JavierGarza
150 pencils

excelente
me agrada mucho el arte del anuncio

diferente a las otras campañas de VW

ericofthedead's picture
ericofthedead
64 pencils

love the pop art, VW has brought some interesting global ads to the table this past year.

willy wonka's picture
willy wonka
137 pencils

Nice

fondafo's picture
fondafo
418 pencils

I don't get it , could someone get me out of it?

rainvalen's picture
rainvalen
23 pencils

Not bad idea, but poor execution

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